2022

Six Things Dentists Get Wrong About Digital Marketing

Oral Health Group

Marketing is not what it appears. Dental practice owners and managers (and, to be fair, most other business people as well) tend to view marketing as synonymous with promotion. In reality, it is much more than that.

Pitting and Erosive Tooth Lesions, What Does it Mean?

Dentistry Gone Digital

By: Jeffrey W. Horowitz, DMD, FAGD, D-ABDSM, D-ASBA. Have you ever run into pitting and erosive tooth lesions during your time as a dentist? Here is a case study on my experience with it. Pitting and Erosive Tooth Lesions: Case Study.

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Dexis Days Are Coming- Join Me

Dental News and Technology

19 days of webinars are coming thanks to Dexis. Lots of great content from amazing speakers. I am presenting on Wednesday September 21 at 7PM EDT speaking on Artificial Intelligence in Dentistry. Go check out the topics and use the link below to sign up!

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Can You STILL Be Happy in Private Practice?

Dental Peers

It is always interesting to observe how perspectives change from one generation to the next. While consulting with a dentist in Ottawa approximately 10 years ago, a 4 th -year dental student dropped by.

How does Identity Dental Marketing Handle Direct Mail Campaigns?

Identity Dental

Direct mail is helpful when announcing a new business or new service offerings. It tends to “work” to generate about 3 new patients per 5,000 pieces until it tapers off and stops working after about 5-6 mailers. Direct mail works best when paired with aggressive offers.

The Complete Guide to Sugar

Ask The Dentist

We are programmed to love sugar, yet with quantities in the modern diet, sugar has become toxic. Here’s everything you need to know about sugar and sweeteners to indulge safely. As a dentist, I get asked a lot about sugar.

Why doctors need digital marketing amid rumors of a recession for 2022-2023

Med Rank Interactive

A recession is defined as a steep decline in economic activity across our economy that lasts for a few months or more. The word ‘recession’ can be frightening to business owners and consumers alike.

More Trending

Chocolate Prevents Cavities… SAY WHAT!?!

Queen of Dental Hygiene

Happy summer! Finally, well maybe almost here in the Pacific Northwest. It usually arrives right after the 4th of July so we are right on track. Time for a little fun in the sun and easy, lazy days so thought I might share with you some yummy facts to lighten your day and make you smile big.

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California Offers Loan Repayment and Scholarships to Grow Oral Health Workforce

Dimensions of Dental Hygiene

The state of California is serious about growing its oral health workforce in order to improve access to care for vulnerable populations. California’s Department of Health Care Access and Information has programs for dentists, dental hygienists, and dental assistants, as well as students.

How to Clean Between Teeth with Braces (Beginners Guide)

The Super Dentists

According to Humana, over 4 million people in the U.S. are currently wearing braces to achieve a beautiful smile. While braces first and foremost aligns and straightens teeth, which can. Read More. The post How to Clean Between Teeth with Braces (Beginners Guide) appeared first on The Super Dentists.

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Marketing Tips for Attracting High-Value Dental Patients

Oral Health Group

Most dentists and practice managers know exactly how many new patients they acquired in the past year. However, far too many are unable to answer this simple question: Exactly how much is a patient worth?

What Dental School Didn’t Teach You about “Adulting” 

Dentistry Gone Digital

By: Savanah Craig. It won’t shock anyone to know that there are many important things that dental school didn’t teach you. Unfortunately, many of the topics that dental school skipped over are critical to your success and are necessary to protect the investments you made in this career.

SmileFast come take the course! Nationwide courses are available.

Dental News and Technology

6 Composite Veneers in 60 minutes The Revolution in Composite Veneers has begun!! The sensational new system has swept the UK and Australia by storm and has finally reached the USA and Canada “The most exciting concept and system to hit dentistry in the last 15 years.

Do You Really Want to Give Up on Hygiene?

Dental Peers

We know the pandemic has had a profound impact on the dental profession. Hygiene, in particular, has been hit hard, with a number of hygienists seeing it as a sign to change careers.

I’ve Received an SEO Audit. Now What?

Identity Dental

Many desperate salespeople like to offer “free” audits to their prospective clients. It’s a way for them to establish themselves as an authority without having to look at the actual rankings and performance of a campaign. Why is this “free” audit problematic?

Teeth Whitening at Home: 9 Ways to Whiten Teeth & Prevent Future Stains

Ask The Dentist

The post Teeth Whitening at Home: 9 Ways to Whiten Teeth & Prevent Future Stains appeared first on Ask the Dentist

Dental Marketing: What’s In It For Me?

Med Rank Interactive

Anytime you choose a restaurant, healthcare provider, or service, there are factors that play into your decision. The practice’s reputation, signs, ads, and more entice you to choose their services. Marketing helps you decide “what’s in it for me” as you choose a product or service.

Website Redesign SEO Checklist: Tips to Avoid Big Drops in Your Rankings

Clicc Media

It could be time for a redesign if your website isn’t operating as effectively as it should. About 73% of businesses regularly invest in website redesigns to enhance their rankings.

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Mind Your Mouth: How Mouth Health Influences Brain Health

Queen of Dental Hygiene

Hello Wonderful Readers! June 11 at 8 AM PT I will be presenting a live online continuing education course for Young Dental. It is titled Mind Your Mouth: How Oral Health Influences Brain Health. It is open to everyone. It’s FREE!!! Please click the blue highlighed words below.

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Dental Therapy Education Program in Washington State Receives Accreditation

Dimensions of Dental Hygiene

The dental therapy education program at Skagit Valley College in Mount Vernon, Washington, recently received accreditation from the Commission on Dental Accreditation, which evaluates the nation’s dental education programs.

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How to Help a Child With The Fear of Visiting The Dentist

The Super Dentists

Visiting a dentist’s office can be a very anxiety-inducing event for a child. Fear of the unknown and a lack of control is a real concern for children when visiting. Read More. The post How to Help a Child With The Fear of Visiting The Dentist appeared first on The Super Dentists. Dental Health

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Make the Most of Your Investment: 5 Budget-Friendly Marketing Tips for 2022

Oral Health Group

We’ve all heard, “it takes money to make money.” That is true of any business, including a dental practice.

Why Aren’t Dentists Screening & Treating Sleep Apnea Patients?

Dentistry Gone Digital

By: Teresa Power DeNike, BS. Sleep is a severely overlooked area in dentistry. In 2017, the ADA recommended all dentists screen for sleep apnea (and treat or refer out). Yet only 70% of dentists screen for sleep apnea, and most lack confidence in performing accurate routine screenings.

Use of narrow-diameter implants in the posterior segments of the jaws: A retrospective observational study of 2 to 11 years

Dental News and Technology

The Journal of Prosthetic Dentistry Published: February 18, 2022 DOI: [link] Abstract Statement of problem The placement of narrow-diameter implants (NDIs) in the posterior region is still debated in view of the high biomechanical risks in these areas.

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Your Best Business Decision for 2022: Invest in You!

Dental Peers

Here we are starting off a new year. Sadly, it feels like more of the same. The pandemic is still raging as a new variant has taken off. That means all the talk is on boosters, restrictions on public gatherings and shut downs!

What’s involved in a Custom Press Release from Identity?

Identity Dental

If you’re considering purchasing a custom press release, it’s a great idea for many situations, and it can be very beneficial to any business owner. It is most commonly used in the following situations: Introducing a new service, technology, or expanding services to a new demographic.

The Going Rate for the Tooth Fairy in Each State

Ask The Dentist

How much does the tooth fairy pay these days? We decided to run a tooth fairy poll of over 1,700 parents in the United States to find out what the average going rate is for the tooth fairy in each of the 50 states. Here’s what we found. State Average Payout Alabama 3.08 Alaska 3.83 Arizona 2.97

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Paid Advertisements for Orthodontists: Things to Know

Med Rank Interactive

Having an online presence is essential for all businesses, including orthodontic practices. Google searches, websites, and social media are how patients find providers and services for themselves and their families.

New Logo for The EMpower Group

Clicc Media

A Small Fish in a Huge Pond, Looking to Empower Founder of The EMPower Group, Eileen Matos, was referred to our team by a previous client, Ginky Torres, whom we created a law firm logo for a few years back! She came with us with a vision for her new real estate business. She is […].

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Hearts, Minds and Mouths: Defeating Dental Disease the Bio-Logical Way

Queen of Dental Hygiene

Please Join me and learn about having a healthy mouth. Please click on the link below to register and come join me online on June 6th @5 PM ET For Shivan Sarna’s Masterclass and my presentation Hearts, Minds and Mouths: Defeating Dental Disease the Biological Way. link].

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World Health Organization Suggests the End of the Pandemic Is Near

Dimensions of Dental Hygiene

With more than 6 million deaths across the globe due to COVID-19, the World Health Organization (WHO) is urging countries to continue their efforts to fight the novel coronavirus as it acknowledges that the end of the pandemic is within reach.

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FORBES: Dr. Kami Hoss: Gingivitis: Causes And Treatment in 2.

The Super Dentists

Gingivitis: Causes And Treatment READ ON FORBES: [link] Donna Christiano Campisano Plaque often leads to gingivitis, according to Johns Hopkins Medicine, especially where the gum and tooth meet. Your mouth. Read More. The post FORBES: Dr. Kami Hoss: Gingivitis: Causes And Treatment in 2.

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Email Marketing in 2022

Oral Health Group

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information! The post Email Marketing in 2022 appeared first on Oral Health Group. Blogs Marketing strategies Practice management blog Email marketing Practice Management website

Five People You Want on Your Side as a New Dentist

Dentistry Gone Digital

By: Tara Abouhmahboub. When you become a dentist, navigating the job market can be a challenge, and you certainly don’t want to do it on your own. Top 5 People To Know When Starting Your Dental Career. Here are the five people you’ll definitely want to know when starting your career! Accountant.

Diagnosis of in vivo vertical root fracture using deep learning on cone-beam CT images

Dental News and Technology

BMC Oral Health volume 22, Article number: 382 (2022) Cite this article Abstract Objectives Evaluating the diagnostic efficiency of deep learning models to diagnose vertical root fracture in vivo on cone-beam CT (CBCT) images.

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Education Needs to be a Team Effort!

Dental Peers

It is an interesting contradiction to talk to dental students about the importance of learning about the business side of dentistry.

Google Announces the Removal of Google My Business (GMB) App

Identity Dental

As of April 5, 2022, Google has notified users that the Google My business App is going away. This comes after Google recently changed the name of its local business management system “Google My Business” to “Google Business Profile.”