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Marketing

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DDS Marketing is the First Dental Marketing Company Using AI

Dentistry Today

JUNE 8, 2023

DDS Marketing , a cutting-edge dental marketing company founded by Amir Moghaddam and Ardi Safi, has made headlines for their innovative use of AI technology in optimizing dental marketing campaigns. FEATURED IMAGE CREDIT: Markus Spiske on Unsplash.

Dental marketing

Dental marketing Marketing Social media

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Marketing Terms Explained

Dentistry Today

MAY 3, 2023

But when it comes to the marketing side of things, are there some concepts that perhaps you’re not completely familiar with? There is a lot of terminology in marketing, and sorting it all out can be a little confusing, especially because some terms can have slightly different meanings depending on the context.

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Identity Dental Marketing Launches New Dental Practice Acquisition Strategy

Dentistry Today

MAY 30, 2023

Identity Dental Marketing and CEO Grace Rizza is taking a bold step by recommending a new marketing protocol for dentists acquiring a dental practice. In this meeting, you will discuss the area, level of competition, current and desired reputation, among marketing options. Each transition needs to be approached individually.

Dental marketing

Dental marketing Marketing Digital marketing Practice management

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Are You Using AI in Your Dental Marketing?

Dentistry Today

MAY 15, 2023

Are You Using AI in Your Dental Marketing? But there’s one place you might not have considered using artificial intelligence: in your dental marketing. We live in a world of content—websites, blogs, social media posts, email marketing, and more. She also writes a regular column, Xaña’s Marketing Gold , on dentistrytoday.com.

Dental marketing

Dental marketing Dental procedures Marketing Periodontics

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4 Tips to Inject Some Life into Your Marketing

Dentistry Today

MARCH 28, 2023

Is your practice the victim of boring marketing? Marketing can be a daunting task for dental practice owners , especially because most dentists have never been specifically trained on the dos and don’ts. A solid marketing strategy is essential to the success of any business, and dental practices are no exception.

Marketing Social media Digital marketing

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Do You Know What’s Happening In Your Market?

Dentistry Today

FEBRUARY 27, 2023

They stop thinking in terms of the wider market, how it may be changing, and whether competing practices might be gaining more market share or encroaching on their patient base. As a dental marketing agency, it is our job to keep our eyes on the market. Do You Know What’s Happening In Your Market?

Marketing Dental marketing Social media Digital marketing

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The Power of Omnichannel Marketing: Uniting Direct Mail and Digital Advertising for Dental Practice Success

Dentistry Today

MAY 31, 2023

In today’s digital age, it may seem surprising to consider traditional methods like direct mail as part of your dental practice’s marketing strategy. Let’s explore the concept of omnichannel marketing and the unique benefits and synergies of integrating direct mail and digital advertising strategies.

Marketing Social media Digital marketing

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The Benefits of a Comprehensive Marketing Plan from Identity Dental Marketing

Identity Dental

FEBRUARY 2, 2023

Digital marketing is a crucial aspect of growing and maintaining a successful dental practice. However, managing all the different aspects of digital marketing can be overwhelming and time-consuming.

Dental marketing

Dental marketing Marketing Digital marketing

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The Art of Failure: What You Can Learn From Your Latest Dental Marketing Flop

Dentistry Today

APRIL 20, 2023

.” He was referring to the development of his infamous automobile, but this statement could just as easily apply to dental marketing. The Art of Failure: What You Can Learn From Your Latest Dental Marketing Flop At my dental marketing agency , we live by the mantra “fail forward.” It is inevitable.

Dental marketing

Dental marketing Marketing

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Traditional and Digital Marketing: Synergy in Marketing Creates a Stronger ROI

Identity Dental

JANUARY 19, 2023

Traditional marketing and digital advertising can complement each other in several ways to create a more effective overall marketing strategy. The key is to integrate the […] The post Traditional and Digital Marketing: Synergy in Marketing Creates a Stronger ROI appeared first on Identity Dental Marketing.

Digital marketing

Digital marketing Dental marketing Marketing

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Dental Marketing Isn’t a Laughing Matter (But Maybe it Should Be)

Dentistry Today

MARCH 16, 2023

Humor in advertising is indeed one of the most effective marketing approaches (just watch the Super Bowl for evidence of that). It may seem contradictory to take dental healthcare lightly, but humor can definitely work when it comes to marketing. What makes humor an effective marketing option for dentists ?

Dental marketing

Dental marketing Marketing Social media Digital marketing

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Email Marketing in 2022

Oral Health Group

SEPTEMBER 19, 2022

The post Email Marketing in 2022 appeared first on Oral Health Group. Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Marketing Practice management

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The Importance of Individuality in Marketing

Identity Dental

JANUARY 25, 2023

When it comes to marketing, it can be overwhelming trying to determine the most effective way to promote your business. Working with a company that understands the unique needs of your business and can tailor a marketing plan to your individual needs is key to the success of your marketing campaign.

Dental marketing

Dental marketing Marketing

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5 Deadly Dental Marketing Mistakes

Identity Dental

DECEMBER 22, 2022

However, marketing has become a complicated landscape to navigate, and there are many mistakes that dentists make that can be detrimental to their business. Here are five of the most common, deadly marketing mistakes to avoid. The post 5 Deadly Dental Marketing Mistakes appeared first on Identity Dental Marketing.

Dental marketing

Dental marketing Marketing

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Six Things Dentists Get Wrong About Digital Marketing

Oral Health Group

SEPTEMBER 12, 2022

Marketing is not what it appears. Dental practice owners and managers (and, to be fair, most other business people as well) tend to view marketing as synonymous with promotion. In fact, some … The post Six Things Dentists Get Wrong About Digital Marketing appeared first on Oral Health Group.

Digital marketing

Digital marketing Marketing Practice management

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Gain a Competitive Edge with a Sound Marketing Plan

Oral Health Group

NOVEMBER 14, 2022

Did you know that Canada’s dental market is forecast to grow to US$ 16.61 The Canada Dental Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026) report indicates a Compound Annual Growth Rate (CAGR) of 2.41 billion in 2026?

Dental marketing

Dental marketing Marketing Practice management

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Identity Dental Marketing Provides Free Marketing Resources

Identity Dental

DECEMBER 23, 2021

., December 23, 2021/PRNewswire/ — Identity Dental Marketing’s CEO Grace Rizza provides free marketing resources through her Facebook Group, Podcast and individual strategy sessions. Grace provides weekly video content and prompts containing valuable dental marketing and business […].

Dental marketing

Dental marketing Marketing

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Identity Dental Marketing Welcomes New Team Member

Identity Dental

DECEMBER 14, 2022

Identity Dental Marketing is proud to announce the addition of David Coyne to our team. With over nine years of experience in digital marketing, David has managed millions of dollars in ad spend and has a proven track record of success. David is a strong creative writer with a deep understanding of brand positioning and […].

Dental marketing

Dental marketing Marketing Digital marketing

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The Power of Internal Marketing

Dentistry Today

MARCH 2, 2023

I still believe internal marketing is the single most powerful way to drive high-quality patient referrals for a dental practice. It is critical to have a minimum of fifteen internal marketing strategies in place for an internal marketing program to be effective. She was interested in getting more new patients in the door.

Marketing Dental practice management Practice management

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The Importance of Marketing in the Dental Industry: Common Mistakes and Solutions

Identity Dental

MARCH 23, 2023

As a founder and CEO of Identity Dental Marketing, a company that offers ethical branding and digital marketing services to dentists, I have come across several mistakes that dental practices make when it comes to marketing.

Dental marketing

Dental marketing Marketing Digital marketing

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RevenueWell Introduces 3 New Bundled Marketing Solutions for Dental Practices

Dentistry Today

MAY 12, 2023

RevenueWell Starter, the first of three new solutions, offers an “essentials” version of the RevenueWell Marketing Platform. This solution meets the full end-to-end patient marketing and communication needs for a mature practice looking to simplify practice operations and maximize production.

Marketing Dental marketing Social media Practice management

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Identity Dental Marketing Announces New Lead Nurturing System

Identity Dental

DECEMBER 13, 2022

That’s where Identity Dental Marketing’s lead nurturing service comes in. The post Identity Dental Marketing Announces New Lead Nurturing System appeared first on Identity Dental Marketing. However, managing multiple online accounts and keeping track of leads can be time-consuming and overwhelming.

Dental marketing

Dental marketing Marketing

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Marketing Tips for Attracting High-Value Dental Patients

Oral Health Group

MARCH 14, 2022

More importantly, which patients are … The post Marketing Tips for Attracting High-Value Dental Patients appeared first on Oral Health Group. Most dentists and practice managers know exactly how many new patients they acquired in the past year.

Marketing Practice management

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Identity Dental Marketing Grows in Popularity Among Dental Start-Ups

Identity Dental

DECEMBER 15, 2022

Identity Dental Marketing is an industry leader when it comes to marketing for new dental practices. As a result of their broad marketing expertise, they can help denovos with many aspects of marketing.

Dental marketing

Dental marketing Marketing Social media

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Identity Dental Marketing Recognized as Leader for Dental Start-Ups

Identity Dental

NOVEMBER 15, 2022

Identity Dental Marketing is the recognized leading provider of marketing for start-up dental practices. The post Identity Dental Marketing Recognized as Leader for Dental Start-Ups appeared first on Identity Dental Marketing. Utilizing proven methods, Identity is known by […].

Dental marketing

Dental marketing Marketing Social media

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Marketing Your Dental Practice with Video

Oral Health Group

NOVEMBER 15, 2021

The post Marketing Your Dental Practice with Video appeared first on Oral Health Group. Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Marketing Practice management

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How to Market a Dental Practice on Instagram and Facebook

Identity Dental

APRIL 12, 2023

Here are some key tips to make the […] The post How to Market a Dental Practice on Instagram and Facebook appeared first on Identity Dental Marketing. With Instagram Reels, a feature allowing users to create short videos set to music, it has become even easier to reach a wider audience.

Growing your dental practice

Growing your dental practice Dental marketing Marketing Social media

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Social Media Marketing – What Works and What Doesn’t

Oral Health Group

JANUARY 17, 2022

The post Social Media Marketing – What Works and What Doesn’t appeared first on Oral Health Group. Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Social media Marketing Practice management

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5 Tips for Using Facebook to Market Your Dental Practice — Dental Marketing Tips

Delivering Wow

JULY 31, 2020

Are you spending a fortune on slow, inexpensive, and ineffective marketing for your dental practice? If so, Facebook marketing might be your solution. Using Facebook to market a dental practice can help you stop mailing flyers and overpaying for TV and radio spots that don’t bring the right people in the door. Move quickly.

Dental marketing

Dental marketing Growing your dental practice Marketing Cosmetic dentistry

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How Podcasting Can Boost Your Dental Marketing

Oral Health Group

JANUARY 20, 2021

The post How Podcasting Can Boost Your Dental Marketing appeared first on Oral Health Group. Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Dental marketing

Dental marketing Marketing Practice management

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High ROI Digital Marketing Habits That All Dentists Should Have

Oral Health Group

APRIL 17, 2023

more The post High ROI Digital Marketing Habits That All Dentists Should Have appeared first on Oral Health Group. In a digital age, having a strong online presence is a necessary tool for success for any dental office. But it’s not just about having.

Digital marketing

Digital marketing Marketing Practice management

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How to Gain a Competitive Edge with a Sound Marketing Plan

Oral Health Group

DECEMBER 26, 2022

The post How to Gain a Competitive Edge with a Sound Marketing Plan appeared first on Oral Health Group.

Marketing Practice management

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The ABC’s of Marketing to Gen Z

Oral Health Group

SEPTEMBER 27, 2021

The post The ABC’s of Marketing to Gen Z appeared first on Oral Health Group. Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Marketing Practice management

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Marketing to the Patients of a Retiring or Selling Dentist (without buying his patients or practice)

Identity Dental

MARCH 8, 2023

As a dentist or marketer, you may see an opportunity to offer your services to those patients. However, buying the retiring doctor’s practice or patient list may not be […] The post Marketing to the Patients of a Retiring or Selling Dentist (without buying his patients or practice) appeared first on Identity Dental Marketing.

Dental marketing

Dental marketing Marketing

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Low-Cost Dental Marketing Strategies for New Practices

Delivering Wow

SEPTEMBER 22, 2021

How much money are you spending on marketing for your practice? Create a marketing plan. First, create a marketing plan in which you address these important questions. What are you going to do in terms of external marketing, such as building out your website or creating business cards?

Dental marketing

Dental marketing Marketing Social media Dental practice management

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6 Marketing Ideas to Boost Revenue for Your Dental Office

Oral Health Group

JANUARY 24, 2022

Dental marketing is a tricky thing. If you do not make them aware of your dental office’s existence, then there … The post 6 Marketing Ideas to Boost Revenue for Your Dental Office appeared first on Oral Health Group.

Dental marketing

Dental marketing Marketing Practice management

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Make the Most of Your Investment: 5 Budget-Friendly Marketing Tips for 2022

Oral Health Group

JANUARY 10, 2022

While some practice owners would like to view marketing as an unnecessary expense, it is vital if you want to grow … The post Make the Most of Your Investment: 5 Budget-Friendly Marketing Tips for 2022 appeared first on Oral Health Group. That is true of any business, including a dental practice.

Marketing Practice management

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What’s in a Dental Marketing Session?

Identity Dental

JUNE 17, 2021

When you are ready to grow your practice and reach more of your ideal patients, a short session with a seasoned dental marketer can make a significant difference in your success. While we can’t speak for other companies, we can tell you what to expect from a complimentary initial meeting with the Identity Dental Marketing […].

Dental marketing

Dental marketing Marketing

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How does Identity Dental Marketing Handle Direct Mail Campaigns?

Identity Dental

JULY 11, 2022

The post How does Identity Dental Marketing Handle Direct Mail Campaigns? appeared first on Identity Dental Marketing. Direct mail works best when paired with aggressive offers. This is because the potential patient isn’t actively seeking […].

Dental marketing

Dental marketing Marketing

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Patient-centered Marketing to Help Your Dental Practice Thrive

Oral Health Group

JANUARY 9, 2023

The post Patient-centered Marketing to Help Your Dental Practice Thrive appeared first on Oral Health Group. As a successful dental practice that wants to leave its mark in the industry, I am sure you want to attract the right kind of.

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Is Your Marketing Ready for the “Next Normal”?

Oral Health Group

AUGUST 23, 2021

The post Is Your Marketing Ready for the “Next Normal”? Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information! appeared first on Oral Health Group.

Marketing Practice management

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Identity Dental Marketing Offers “Jump Start” Success Package

Identity Dental

JANUARY 7, 2022

January 7, 2022/PRNewswire/ — Identity Dental Marketing is now offering a “Jump Start to Success” dental marketing and branding package. The company’s talented team works with dental practices to develop a strong business brand and marketing strategy. TAMPA, Fla.,

Dental marketing

Dental marketing Marketing

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Dental Marketing: What’s In It For Me?

Med Rank Interactive

JULY 17, 2022

Marketing helps you decide “what’s in it for me” as you choose a product or service. Dental practice marketing is no different. But, how do you target patients and properly market to them? What does dental marketing do for you and your practice? What is dental practice marketing? Benefits of marketing for dentists.

Dental marketing

Dental marketing Marketing Sedation dentistry Digital marketing

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Sonendo Surpasses 1,000 GentleWave Systems in the Market

Dentistry Today

MAY 10, 2023

NYSE: SONX), a leading dental technology company and developer of the GentleWave System, announced that more than 1,000 GentleWave Systems are now in the market, furthering the company’s commitment to saving teeth and improving lives. Sonendo , Inc.

Endodontics Laser dentistry Dental technology Marketing