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Why Every Dentist Needs to Earn a Virtual MBA in Marketing

Dentistry Today

Whether you’re a DDS or DMD, that may not be enough to be a successful dental professional in today’s competitive market. While earning an actual MBA in Marketing may be overkill, ramping up your knowledge of some of the basic (and not-so-basic) dental marketing strategies and techniques may be necessary to help your practice grow.

Marketing 221
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Should I Drop That Insurance Plan?

Dentistry Today

A frequent topic of discussion on social media these days is whether to drop out of dental insurance plans. But it does mean that approximately 90% of dental practices participate in one or more dental insurance plans. How many patients are in any of the insurance plans accepted by the practice?

Insurance 297
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How to Protect Patient Privacy on Social Media

Rosemont Review

As a medical professional, you probably already know social media is a great way to get your name out there and connect with prospective patients. Social Media Checklist for Doctors & Patient Privacy Being a physician on social media means you are held to a higher standard of what is acceptable to post.

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7 Principles for Attracting Premium Patients

Dentistry Today

As a dental marketing expert, I see so many dentists who get caught up in a cycle of “busyness” that does not necessarily translate into revenue growth. To make matters worse, most patients make their dental care decisions based on insurance coverage, forcing the practice to prioritize volume over quality care.

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Introducing Google Gemini: A New AI Dental Marketing Tool?

My Social Practice

Why are we Even Talking About an AI Dental Marketing Tool? They’ll ask about whether the practice will accept their insurance and how much will be covered and how much will be required out of pocket. In the realm of dental marketing, generative AI can be a game changer. How they should prepare for the appointment.

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Year-End Dental Benefit Reminders: A Dental Marketing Must-Do

My Social Practice

Maximize Year-End Dental Benefits: A Marketing Strategy for Dentists As a dentist, you’re not just providing care; you’re also guiding your patients to make the most of their resources. But why is this reminder such an effective dental marketing strategy? In our fast-paced digital world, a well-crafted email stands out.

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Using Online Scheduling in Your Dental Practice Marketing [Guest Contributor]

Med Rank Interactive

If so, is this something you are promoting in all your marketing activities? Here’s a great example of how online scheduling became the only thing a dentist promoted in his marketing. So, he followed the age-old #1 rule of marketing: know your audience. You can even include a link in Google and with insurance providers.

Marketing 130