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Why Every Dentist Needs to Earn a Virtual MBA in Marketing

Dentistry Today

Whether you’re a DDS or DMD, that may not be enough to be a successful dental professional in today’s competitive market. While earning an actual MBA in Marketing may be overkill, ramping up your knowledge of some of the basic (and not-so-basic) dental marketing strategies and techniques may be necessary to help your practice grow.

Marketing 221
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Are You Using AI in Your Dental Marketing?

Dentistry Today

It’s being used to read your digital x-rays, create your patient’s clear aligners, and even diagnose your treatment plans for you. Are You Using AI in Your Dental Marketing? But there’s one place you might not have considered using artificial intelligence: in your dental marketing. Simply amazing!

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Are You Focusing On Financial Freedom Or The Tools That Get You There? – Part 2

Dentistry Today

In part one of this article , I discussed how optimizing your time is a key part of living a life of freedom. The other important tool to consider is your belief system. Is the risk of failure getting in the way of your truly being free? The first house Dr. Phelps bought with his dad. That is a terrible decision.

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Are You Focusing On Financial Freedom Or The Tools That Get You There? – Part 3

Dentistry Today

In my last article , I discussed the risks involved in obtaining a life of true financial freedom that is filled with fulfillment, passion, and purpose. The good news is that you can significantly mitigate these risks and take control of your financial future by creating multiple streams of income.

Marketing 278
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The DSO Bubble – Part 1 of 3

Dentistry Today

Emerging Undercurrents Threatening The DSO Boom The reverberations of rising interest rates are rippling through the private equity markets. How are DSOs adapting to these market changes, and how will those pivots affect practitioners seeking a path to freedom from their practice? As interest rates rise, so does the cost of capital.

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The Power of Internal Marketing

Dentistry Today

I still believe internal marketing is the single most powerful way to drive high-quality patient referrals for a dental practice. It is critical to have a minimum of fifteen internal marketing strategies in place for an internal marketing program to be effective. She was interested in getting more new patients in the door.

Marketing 130
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Did You Just Prescribe a Teenager’s Death?

Dentistry Today

What I do remember is after about 10 years after seeing her for the first time, I started seeing local newspaper articles about her arrests for different things that always included possession charges. The next morning one of my team members came into work and was setting up for the day. Why does this hit home?