Launch Loyalty Announces Affinity Partnership with the ADSO

Launch Loyalty
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Launch Loyalty, in collaboration with Careington International Corporation, proudly announces an exciting new affinity partnership with the esteemed Association of Dental Support Organizations (ADSO). Through this partnership, Launch Loyalty, powered by Careington, has been designated as the endorsed affinity partner to provide unparalleled membership plan administration services to DSO member organizations across the nation.

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Launch Loyalty Powered by Careington

With a legacy spanning over 40 years, Careington, a stalwart in the dental industry, was founded by two visionary dentists with a mission to make dental care accessible and affordable. Evolving into a trailblazer in the dental realm, Careington has touched the lives of millions by granting them access to its nationwide PPO and discount dental networks. Additionally, the company has ventured into custom development and administration of dental plans for large dental groups and individual dental offices. Leveraging decades of accumulated expertise, Careington birthed Launch Loyalty, a comprehensive membership plan administrator tailored to meet the needs of Dental Support Organizations (DSOs) and dental practices across the United States. Launch Loyalty boasts a wealth of experience in crafting bespoke membership plans for dental practices, extending them to uninsured or underinsured patients. Given the rising number of patients without coverage and the waning comprehensiveness of existing plans, the demand for affordable dental care has surged, amplifying the need for discount plans.

Recognizing the pivotal role that membership plans play in the triumph of dental group practices, ADSO turned to the seasoned professionals at Launch Loyalty to provide turnkey membership plan administration services to their network of member dentists. These services encompass customized plan design, the development of compelling marketing materials, nationwide regulatory compliance, unwavering support, dedicated customer service, and comprehensive staff training. The strategic partnership ensures that Launch Loyalty’s adaptable and customizable membership plan solutions are readily accessible to ADSO member dentists. By alleviating the administrative burden of plan management, this collaboration empowers dentists to channel their energies towards delivering exceptional patient care and growing their practices.

In its pursuit of a new affinity partner, ADSO meticulously assessed several firms, ultimately selecting Launch Loyalty as the meticulously vetted candidate to provide membership plan administration services to its valued members. This endorsement reflects the unwavering commitment of Launch Loyalty and Careington to elevate the dental industry and revolutionize the way dental practices engage with membership plans.

“ADSO is pleased to welcome Launch Loyalty as an Affinity Partner offering our members’ membership plan administration,” said Andrew Smith, ADSO executive director. “ADSO went through a robust vetting process and selected a partner that offers attractive benefits to patients with system flexibility for our members. We look forward to our partnership.”

Launch Loyalty collaborates with DSOs to assess and advise on the development and management of fully custom membership plans tailored for their individual practices to meet the needs of their patient base, helping with patient loyalty and retention, improved satisfaction and increased treatment acceptance.

“Launch Loyalty is proud to be an affinity partner of the ADSO to offer our turnkey solutions to its member companies nationwide,” Bruce Bernstein, Launch Loyalty vice president of strategic markets, said. “Improving access to affordable care has always been our corporate mission, and we are thrilled to offer our customized solutions to ADSO member companies to help make oral health care more affordable for their patients.”

Careington is a nationally licensed Discount Plan Organization, uniquely positioning Launch Loyalty to provide compliant membership plans nationwide. As a nationally licensed Discount Plan Organization (DPO), Launch Loyalty eliminates the burden of plan compliance by the DSO. Careington is currently the only licensed DPO in the state of Washington. This critical administrative service sets Launch Loyalty apart.

“Endorsed by the ADSO through its membership plan affinity partnership, Launch Loyalty invites dental groups to see the competitive advantages of working with a company with deep roots in the dental space,” Leesa Olson, assistant vice president of Launch Loyalty, said. “We have confidence that any ADSO member will experience growth in revenue and overall business by working with Launch Loyalty, so they can focus on providing care for their valued patients.”

“We are very excited about our new partnership with the ADSO,” Careington CEO Stewart Sweda said. “Careington was founded by two entrepreneurial dentists, and over more than four decades since, we have gained the dental industry expertise to help us provide innovative and successful membership programs designed for the unique needs of group dental practices.”


About Launch Loyalty

The company, powered by Careington, is dedicated to providing turnkey administrative solutions for membership plans tailored for health care companies across the country. The company is a division of Careington International Corporation, an established leader in the health and wellness benefits space. Founded in 1979, Careington is a nationally recognized product aggregator and full-service administrator and one of the largest privately held discount health care companies in the nation. Today, Careington serves more than 30 million members across all industry-best companies, brands, products and services.

Careington’s national PPO and dental discount networks, flagship dental savings plans and growing portfolio of more than 150 health, wellness and lifestyle products and services are designed to deliver cost savings across a spectrum of life needs. For further information on Launch Loyalty and Careington’s products and services, administration and custom marketing solutions, visit www.launchloyalty.com or www.careington.com.

About ADSO

The Association of Dental Support Organizations (ADSO) is a non-pro­fit organization committed to providing support to its members, allowing affiliated dentists to focus on patients, expand access to quality dental care and improve the oral health of their communities. The ADSO represents Dental Support Organizations (DSOs) before the public, policymakers and the media.

Learn more at theadso.org.