Revolutionizing Dental Social Media: The Dental Publisher Introduces Instagram Stories!
We are beyond thrilled to announce a new feature that will revolutionize the way you manage your dental practice’s social media presence. The Dental Publisher, the world’s leading dental social media content management tool, has now introduced Instagram Stories publishing. We are certain that this feature is a game changer in reaching and engaging with your audience more effectively.
Why The Dental Publisher?
Our software has become an indispensable tool for dental professionals to streamline their social media content creation, publication, and monitoring. It includes the world’s largest library of dental images, GIFs, memes, and other social media content that dentists and dental professionals need to keep their audiences informed and engaged. Plus, it comes with the ability to publish to multiple platforms such as Facebook, TikTok, LinkedIn, Pinterest, YouTube, Twitter, Google Business Profile, and many others that support integrations.
What are Instagram Posts?
Instagram Posts are the conventional means of sharing content on this platform. These can take the form of photos, videos, or carousels composed of both.
Posts have permanence, lingering on your profile and appearing in your followers’ feeds. This is what one might call the “traditional” Instagram experience, and users can interact with these posts by liking, commenting, sharing, and saving.
This type of content, coupled with Instagram Reels, has been the primary form that marketers could schedule using a social media management tool like The Dental Publisher.
What are Instagram Stories?
Instagram Stories provide a more transient method for sharing content. These stories vanish after 24 hours and are visible solely to your followers.
Stories can be crafted from photos, videos, or text-only posts. They also offer interactive features such as polls, stickers, questions, and quizzes. This provides a more “Snapchat-esque” experience, focusing on current, in-the-moment content.
Previously, Instagram Stories were not accessible for automated publishing, but that’s changed now. With the opening of Meta’s Stories API, The Dental Publisher now enables you to schedule Instagram Stories!
The Power of Instagram Stories
But our innovation journey doesn’t stop there. In our relentless pursuit of providing dental professionals the best social media management experience, we’re now pushing boundaries with Instagram Stories. Instagram Stories are a powerful way to connect with your audience in a more dynamic and immersive way. And now, you can schedule and publish Stories directly from The Dental Publisher, enhancing your reach, engagement, and communication with your audience.
Instagram Posts or Stories – Which Should You Use?
So, how do you decide on the right format for your Instagram content? The choice largely depends on your goals, strategy, and the nature of the content you wish to share.
If your aim is to share evergreen content that remains on your profile indefinitely, then Instagram Posts would be your best bet. This is an ideal way to disseminate crucial announcements, product introductions, or brand-related content.
On the other hand, if you desire a more relaxed, fleeting form of content that will disappear after 24 hours, then Instagram Stories are an excellent choice. This format is perfect for sharing behind-the-scenes content, querying your followers, or running competitions.
Launching Instagram Stories in The Dental Publisher
We are excited to unveil that Stories Publishing is now available in out Beta mode. Although the feature is currently limited to one image or video per post at a time on Instagram, this is just the beginning. As always, you can conveniently post or schedule your content through your dental content library, and now, this includes Instagram Stories as well.
How to Utilize this Feature?
Using this new feature is simple. Just choose an image or a video from our vast library, or upload your own, write a compelling caption or use Caption AI to create awesome captions on the fly, and schedule or post it directly to your Instagram Stories. The Dental Publisher takes care of the rest.
Being able to publish directly to Instagram stories from The Dental Publisher opens up a world of opportunities to showcase your dental practice in a more engaging and personable manner.
Coming Up Next
While we are excited about this development, we’re not resting on our laurels. Our team is constantly working to further enhance all of our dental marketing services. So stay tuned for more updates.
We firmly believe that integrating The Dental Publisher with Instagram stories will empower dental professionals to craft their own unique stories and engage with their audience in a more compelling way than ever before. So dive in, explore the power of Instagram Stories with The Dental Publisher, and revolutionize your dental practice’s social media marketing!
About the Author: Adrian Lefler is a dental marketing expert at My Social Practice located in Salt Lake City, Utah. Interested in learning more about the benefits of Endodontic marketing, please schedule a complimentary consultation.
