Showcasing Great Endodontist Website Designs
Are you struggling to find new patients? Have your referrals slowed down recently? If so, it may be time to update your Endodontic marketing strategy.
Your Endodontist website is often the first impression patients and referring dentists get of your practice, and if it’s suffering from poor design or functionality, you could be losing a portion of your intended audience and referrals.
We’ve compiled a list of six amazing Endodontic website designs to help inspire and gather ideas for your own website.
The Endodontic Sites We’ll Be Reviewing
Even if things are going well for your practice, it’s always a good idea to keep up on your Endodontic marketing campaign. Marketing strategies like social media marketing for Endodontists, Endodontic SEO, and building a fantastic online reputation are great. But before you can have an effective marketing strategy and begin implementing new ideas, you need one key element: a great Endodontic website.
So, let’s get to it.
1. Advanced Endodontics of Texas
This first practice provides a great example of focusing on website design for endodontists. The first thing a patient sees when visiting this website is a large, high quality image of the Advanced Endodontics team smiling in their office. Filling your website with real photos of yourself and your team members can help potential patients feel more welcome and at-ease.
This website also follows an earth-tone color scheme throughout, making it aesthetically pleasing but not too over-the-top. Other web design elements to keep in mind when building your website include:
- Short blocks of text that are web-reader friendly
- Easy-to-read fonts
- A static navigation bar or a hamburger button menu
- Negative space—break up text and images with solid blocks of color or white space
- Embedded videos that automatically grab attention and feature your practice
By paying attention to great web design, you’ll stand out over your competitors who still have clunky, outdated websites.
Click here to see the live site for Advanced Endodontics of Texas.
Elevation Endodontics’ website stands out for a lot of reasons, but one thing we love is their well-written and well-photographed “About Us” section. Writing a compelling About Me page involves more than just a list of your accomplishments. In this example, both doctors have a bio that includes a fun family photo, an interesting career history summary, and a list of hobbies and passions. Even a small personal detail like “Dr. Kersten enjoys skiing and gardening” can help patients feel like they’re getting to know you—which will in turn, make it easier for them to trust you with their business.
Along with doctor bios, this website also features a “Meet the Team” section including professional photos and short blurbs for other office staff members. The more friendly faces the better!
Consider hiring a photographer to take headshots at your office, or use a high-quality smartphone to capture images of your team. Just make sure any images included in your website are in WebP format so that pages don’t take forever to load. Read this post about how to optimize photos for the best SEO results.
Check out the Elevations live Endodontic website.
Another great feature for dental websites is integrating Google reviews right into the homepage. Whitby Endodontics shows off their 5 star reviews just below the main photo slider on their homepage, and has a designated “Reviews” tab in the navigation bar. When a review is selected, Google Maps opens in a new tab, where prospective patients can see the business location and other reviews.
When featuring reviews on your website, make sure to follow HIPAA compliance. This guide to HIPAA compliant websites discusses the importance of protecting patient PHI (protected health information) and how to store patient information properly.
If you don’t have any reviews, or not enough to feature them on a website, it’s time to start asking for feedback! Mention Google reviews as a segue when wrapping up a patient visit, post friendly reminder signs in your office with a reputation management review campaign materials, and make sure to set up an automated post-visit texts with a link to your Google Business Profile. All of these strategies will increase your likelihood of boosting reviews.
Click here to visit Whitby Endodontics website.
The best dental websites are easy to navigate, and Dr. Rambod Kamrava’s website is a perfect example of this rule. What stood out the most to us was the “Request an Appointment” button located front and center on this homepage—directing patients exactly where they want to go.
When referred patients get your information, they are highly likely to look you up on the internet before calling to make an appointment. With an easily accessible appointment form on your Endodontist website, patients are more likely to book right then and there, rather than waiting to call or exploring other options.
You should also display your practice’s phone number on your website homepage, above the fold, and make it a call-able link for mobile device users. Create a “Contact Us” tab on the navigation bar with your phone number, address, and a message form as well. If you make it easy for patients to reach out, they’ll have fewer excuses not to book an appointment.
Take a look at Dr. Kamrava’s Endodontist website.
For patients that really want to know more about Endodontics and what they’re getting themselves into, it’s extremely helpful to include resources on your website. HH Hancock III’s website includes a “Patient Information” navigation tab filled with helpful articles on things like sedation, what to expect after treatment, and things to keep in mind before your appointment.
Dr. Hancock also features a blog and publishes regularly. More content on your Endodontic website is one of the best marketing strategies for Endodontists. Dental blogging is an amazing way to expand your online reach and improve your Endodontic SEO (search engine optimization). This guide to dental SEO blogging can help you get started. And if you don’t feel like dedicating internal resources to blogging, you can always outsource to a dental marketing company or other copywriting services.
See why Dr. Hancock’s Endodontist website design is one of our faves.
Another must when it comes to dental marketing is creating a mobile-friendly website with an adaptive design. Santa Clara Endodontics’ website is completely adaptable to mobile devices, making it totally accessible to patients at home or on the go. This means that when their website is opened on a desktop or mobile device, everything fits the page, images and text are the correct size, and everything adjusts automatically.
Santa Clara Endodontics also keeps mobile users in mind by including social media links on their homepage. These clickable icons take patients directly to the practice’s Facebook, Instagram, and Yelp accounts, allowing them to find more information before scheduling a visit.
Today, people spend more time browsing the internet on their phones or tablets than personal computers, which is why a functioning mobile website is so important. If your website doesn’t load properly on a smartphone, you’ll lose a huge chunk of your audience, your rankings in Google will be damaged, and some of your credibility too. It might seem silly, but the modern patient’s opinion of your practice could be entirely swayed by a clunky website.
There’s a reason why Santa Clara Endodontics website is on our list.
Let Us Get to the Root of Your Website Problems
Now that you’ve seen some great examples of beautiful dental websites, it’s time to get to work. In order to book new patients and market yourself successfully, your website needs to be sleek, but also functional (avoid these ugly truths a pretty website can’t hide).
If you’re feeling overwhelmed by the idea of overhauling your website, let a dental marketing company do the work for you. At My Social Practice, we’re passionate about building and maintaining dental websites that stand out, rank higher, and lead to better conversion rates.
Get started with My Social Practice today, and find out why a great Endodontic website should not break the bank.
About the Author: Adrian Lefler is a founding member of My Social Practice. He loves working with dentists and helping them build their practices through dental marketing. If you would like to have Adrian speak at your dental event, please contact us here.
