6 Reasons Custom Dental Graphic Design Improves Practice Growth

Graphic design is an art and also a science of combining text, photography, illustration, typeface, and motion graphics to create and blend interesting content that captures your communities attention and helps to brand your practice. Graphic design dramatically improves the engagement and share-ability of social media ideas for dental practices.

The value of good graphic designer versus a bad graphic designer is the same as a good cosmetic dentist versus a bad cosmetic dentist. A skilled professional with a trained eye makes all the difference in the end product.

If you’re the type of dentist that is concerned about the quality of your dentistry, then you should also be concerned about the quality of your graphic design.

In this article we’ll discuss the top 6 reasons you’ll want to hire a professional graphic design team to improve your dental marketing efforts.

There is a psychological process called transference and it’s often used in marketing.

Transference is when someone redirects or transfers how they feel about one thing, person, issue, product, or subject, to a completely unrelated thing, person, issue, product, or subject.

Transference in marketing was developed in the late 1940’s by a marketing expert named Louis Cheskin. Louis focused on sensation transference, which is the theory that most people base their feelings about about a product or service on how it’s packaged and promoted.

The up-shot for a dental practice is this, the design of your digital assets will create a feeling about your practice that will either encourage a patient to schedule or not. If your website is dog-ugly and the color palette of your digital marketing materials doesn’t follow basic guidelines, how do you think potential patients will feel about your dentistry?

All successful, healthy dental practices have a solid brand identity. Team members identify with this brand and commit to the practice’s culture, mission and goals. It helps the team members feel that they are part of something bigger than themselves when a practice has a strong and clear brand identity.

Great custom graphic design supports team commitment by improving the aesthetics of a dental practice’s digital assets. These would include a dental practice website, Google My Business account graphics, Facebook page, Instagram account, TikTok account, as well as in-office print materials, business cards and staff apparel.

If you’ve got mediocre graphic design or no design skills what-so-ever, you’ll end up with ill designed assets and a lessening of user experience. If you’ve ever worked at a dental practice with an ill-designed website that’s difficult to read, navigate, search, or book appointments on, you know how aggravating and unpleasant it is for both employees and complaining patients.

If your employees aren’t happy with your graphic design, why would your patients be any different?

JPG, TIF, EPS, PDF or GIF—which file formats do you need for your website photos and images? What about your business cards?

A graphic designer knows which file format to use, and when, for the best results. This also goes for RGB and CMYK color modes, website content management softwares, whether your Google ad is scaled properly and has enough contrast to be read.

If you have no idea what I’m talking about, that’s okay, but you’re probably going to need to hire a good graphic designer.

You want a custom graphic designer so that you don’t waste time trying to figure it out on your own. Think about it, how much time do you really have to fuss with poor designs. It’s hard enough running a practice as it is.

It’s worth investing in excellent visual design even if you only have a modest digital marketing budget. Cheap design is often poor design and poorly designed graphics can be more costly in the long run.

Without the experience of a professional graphic designer, you may wind up with a product that doesn’t print clearly, is costly to produce because of color management or layout issues, or isn’t formatted correctly for print or online distribution.

The costs of changes, delays, and redesigns are all significant, so your cheaper crowd-sourced logo might end up costing you more than a higher-priced professional designer.

You’ll also find that the shelf life of custom design from a great designer lasts much longer than poor designs. So, you’ll be spending less money because you can use what you’ve got for longer.

Can you think of a dental brand with a well-known logo, color scheme, or typeface that doesn’t have professional design? It’s unlikely you can think of one. The design of your practice brand helps to identify and promote it within your local community.

If you’re the only practice in town, you may be able to succeed without exceptional graphic design. However, for the rest of us, excellent graphic design is critical for maximizing dental marketing efforts.

Traditional versus trendy, serious versus fun, powerful versus laid-back; your graphic design will help to establish an immediate impression of your practice’s culture and the personalities on your team. Graphic designers collaborate with your team to add logo, typeface, colors, website layout, and marketing materials, together in a way that will convey your desired practice image successfully.

Once you’ve created a brand image make sure that it’s used consistently in and outside your office and with all of your digital assets. All of your communications, marketing, and advertising materials should follow the graphic design palette and layout. If you don’t it will give the impression of unprofessionalism.

Do you want to boost the number of social media impressions, shares, engagements, and followers for your practice? What about scheduled consultations and patient base growth?

High-quality custom design, whether it’s e-newsletters, your dental website, blog articles, social media platforms, or printed materials; high-quality design attract attention at a far greater rate than low-quality. And you can’t do much until you have their attention.

Consumers cite image quality as an important criteria in their purchasing decisions, especially for the medical industry Good graphic design uses high-quality photography, infographics, illustrations, and video to create more successful marketing tools.

Graphic designers can be hired on and paid in several ways:

If you are ready to step up your dental marketing game with custom dental graphic design, but don’t know where to find an awesome dental graphic designer; look no further! My Social Practice has a team of dental graphic designers ready and waiting to help out.

Schedule a design consultation and see how easy it will be to get going.