Your Dental Marketing Sucks

OCTOBER 24, 2020

Want to know if your dental marketing is sucky? Try these three simple and quick tests. For each of them, look at one of your recent marketing pieces (a brochure, an advertisement, maybe even your website), and see if it passes these three tests: When your marketing makes a claim, ask if your prospective patient will respond with, “Well, I would hope so!

Dental marketing 52

Dental marketing Marketing 52

Your Dental Marketing Sucks

OCTOBER 24, 2020

As a dental professional, you’re in business to help people. Help solve a problem, improve the oral condition, provide an unmet need, and help patients fulfill a desire for self-confidence and happiness. But if prospective patients can’t find you, you can’t help them. Recently, I was in a local Starbucks and struck up a conversation with a young man who was sitting alone and drawing in a sketchpad.

52

52

Your Dental Marketing Sucks

OCTOBER 24, 2020

Want to know if your dental marketing is sucky? Try these three simple and quick tests. For each of them, look at one of your recent marketing pieces (a brochure, an advertisement, maybe even your website), and see if it passes these three tests: When your marketing makes a claim, ask if your prospective patient will respond with, “Well, I would hope so!

Dental marketing 52

Dental marketing Marketing 52

Your Dental Marketing Sucks

OCTOBER 24, 2020

Often, when I consult with clients who are struggling with getting enough new patients, they typically point the finger of blame at their marketing. You know, their brochures, SEO, direct mail programs, signage, website, or other tactical elements. Look, before you even BEGIN to consider the role of marketing in growing your practice, you need to consider two critical elements: First, you must have a good “inside reality”.

Dental marketing 52

Dental marketing Marketing 52

Your Dental Marketing Sucks

OCTOBER 24, 2020

As a dental professional, you’re in business to help people. Help solve a problem, improve the oral condition, provide an unmet need, and help patients fulfill a desire for self-confidence and happiness. But if prospective patients can’t find you, you can’t help them. Recently, I was in a local Starbucks and struck up a conversation with a young man who was sitting alone and drawing in a sketchpad.

52

52