Thu.Jan 19, 2023

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Traditional and Digital Marketing: Synergy in Marketing Creates a Stronger ROI

Identity Dental

Traditional marketing and digital advertising can complement each other in several ways to create a more effective overall marketing strategy. Here are a few examples: By using traditional marketing and digital advertising together, businesses can reach their target audience through multiple channels, increasing the chances of engagement and conversion.

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Upcoming speaker’s presentations at Edentulism2023 given during ZAGA Center Podcast Series with David Pastorino

Dental News and Technology

In the Canary Islands, Spain, on May 4th-6th, world-leading dentists treating edentulous patients will disseminate their knowledge on treatment options during the conference, ‘Edentulism2023’. This conference provides networking opportunities, spurs research innovation, and brings old and new friends together. Being the first of its kind, the ZAGA Centers podcast series invited four of the upcoming speakers to discuss the presentations they prepared for this conference.

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Facebook KPI’s

Identity Dental

Meta provides several metrics when analyzing a Facebook ad campaign, including: Note that these are just some examples of metrics, depending on the type of campaign and the goal of the ad, the metrics that are relevant for you can vary. The post Facebook KPI’s appeared first on Identity Dental Marketing.

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Burnout: How to Complete Your Stress Cycle as a Dentist

Dentistry Gone Digital

By: Savanah Craig Burnout is a hot topic. It is especially prevalent for those who are high achievers, in helping professions or have a caretaking role. As a dentist, I find myself identifying with each of those categories. After experiencing burnout in dental school, I have been determined to find resources and strategies to prevent those feelings after graduation.

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Tips for Responding to a Negative Dental Review

Identity Dental

Dentists, like any other healthcare professionals, are bound by strict HIPAA regulations when it comes to discussing patient information. This can make responding to negative reviews a tricky task, as dentists are not allowed to mention a patient’s name or confirm or deny if they were ever a patient. However, there are still ways for […] The post Tips for Responding to a Negative Dental Review appeared first on Identity Dental Marketing.

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New Program Hopes to Bring More Pediatric Dentists to SW Virginia

Dimensions of Dental Hygiene

Carilion Clinic, a nonprofit healthcare provider in Roanoke, Virginia, sees 10,000 children each year in its dental clinic and struggles to keep up with demand. In addition to Southwest Virginia, children travel from neighboring West Virginia and North Carolina to receive pediatric dental care due to the lack of providers. Carilion Clinic is hoping to alleviate this problem with the addition of two resident dentists who will each see approximately 3,500 patients per year.

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What KPI’s Should I Look at When it Comes to Google Ads?

Identity Dental

When analyzing a Google Ads campaign for a local business, some key performance indicators (KPIs) to look at include: The post What KPI’s Should I Look at When it Comes to Google Ads? appeared first on Identity Dental Marketing.

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28 Brilliant Dental Marketing Social Media Ideas For 2023!

My Social Practice

28 Easy Dental Marketing Social Media Ideas The hardest part of dental marketing on social media is the same as the hardest part of everything else: getting started. Even once you’ve started, coming up with effective dental marketing ideas and staying consistent can monopolize a lot of time. With everything that goes into running a successful dental practice, it’s a wonder that dental professionals even have time to breathe.

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Mandibular overdentures – stud or ball retained?

The Dental Elf

This review of the clinical performance and self-reported patient outcomes of ball and stud attachments as mandibular overdenture retainers included 17 studies. While greater patient satisfaction was seen with the stud type almost all of the included studies were considered to be at high risk of bias so the findingas should be interpreted cautiously.