Dental Influencer Marketing For Social Media Success
Today’s social media landscape is dominated by influencers creating trends and sharing products. If you’re a dentist looking for ways to boost your dental digital marketing presence, you may wonder how you can effectively engage with trends to promote your brand. Before spending the day teaching your dental hygienists an elaborate TikTok dance (though we’re not saying not to do that—check out our tips on dental social media marketing and short-form videos), watch our latest webinar!
Blake Hadley, Co-founder and President of My Social Practice, and Allison Lacoursiere, Owner of Clear Coaching and Co-founder of Clearly.IG, lend their expertise in this webinar designed to help you learn how to identify and leverage potential influencers in your social media marketing strategy.
What You’ll Learn in This Webinar
Join Blake and Allison as they discuss accessible, actionable strategies you can incorporate into your dental social media strategy. In this webinar, you can expect to:
- Understand why it’s important for dentists to pursue and participate in influencer marketing
- Learn new strategies to help you contact influencers and content creators whether they’re local micro-influencers who aren’t patients yet or current patients
- Gain insights into establishing fair trade agreements and influencer marketing contracts
- Learn the legal ins-and-outs surrounding influencer-generated content and its use in your own social media and marketing materials
- Discover effective methods to track the success of your influencer collaborations
- Examine real-world case studies and examples of dental influencer marketing
- Understand the challenges that can arise with influencer marketing and prepare strategies to mitigate risks
Dental influencer marketing can be a valuable component of a wider strategy, and many dentists are pleasantly surprised to find that the untapped potential for collaborations is significant! Join us to learn how to create and maintain partnerships like a pro.
Additional Resources For Marketing Go-Getters
Ready for more? We’ve got you. To work with Blake on a custom influencer marketing strategy, visit this link to fill out our contact form. You can also download our free influencer contract template to make your collaborations a breeze. Learn more about Allison Lacoursiere by visiting her websites here and here. Finally, to learn more about how My Social Practice can help you achieve social media success, see a demo here.
Meet the Presenters:
Blake Hadley, President and Cofounder of My Social Practice
Blake has won a number of national and international awards in art direction, advertising, and creative marketing strategy. He’s passionate about helping dental practices use out-of-the-box thinking to create stories that spread online.
Over the past 13 years at My Social Practice, he has spoken to dental audiences all over the country and has helped thousands of practices succeed with digital marketing. His presentations are always entertaining and thought-provoking, while explaining the very latest trends and technologies in digital marketing. He refuses to let the dental industry fall-behind!
If you’re interested in booking Blake to speak at your event, you can do that here.
Allison Lacoursiere, RDA, OA, CPC, ELI-MP Leadership & Business Coach
Allison Lacoursiere is an innovator in Clear Aligner Operations and the creator of the Clear Aligner Systemization methodology. As the founder of Clear Coaching she is an expert in Clear Aligner Systems and helping Dentists streamline their efficiency and increase their production. She has a decade of dental experience, has a lifetime membership to AADOM, is certified as a Registered Dental Assistant, Orthodontic Assistant as well as Dental Office Management through the University of Toronto. Allison is a faculty member of Align technology, Upgrade Dental and the Dental Speakers institute.
Additionally she is a certified Professional Coach through IPEC and a member of the International Coaches Federation, UC Davis for Coaching as a Manager and is certified as a Transformational Trainer through Lionspeak. A sought after Coach, Consultant, and Speaker, Allison can help any dental office struggling with not enough time, disorganization or inefficiency to better train and delegate amongst their team to improve their office culture and increase their revenues.
Allison is also the co-founder of a bespoke social media marketing agency, Clearly.IG. that not only manages social accounts, but coaches teams on how to operate successful marketing campaigns. She has additionally trained hundreds of individuals to create an ROI on Instagram through her online courses and international speaking. Additionally, Allison has her own podcast: The Clear Perspective where she interviews industry leaders on everything from dental technology to leadership strategies, high-performance workflows, education-based marketing and more!
