If you’re not getting enough calls for your dental business, it’s time to take a step back and re-evaluate your marketing strategy. There are several strategies that can be used to attract more callers, like hiring dental digital marketing companies. This blog post will discuss and walk you through nine of the most effective methods. Read on to learn more!
Evaluate Your Current Marketing Strategy
The first step to attracting more calls is closely examining your current marketing approach. What methods are you using to promote your business? Are you running ads in print publications or online? Are you using billboards or other outdoor advertising? Consider the return on investment for each of these methods and cut back on anything that isn’t giving you a good return. Instead, focus your efforts (and budget) on the processes bringing in the most calls.
Make Sure Your Website is Optimized for SEO
If you would like people to come across your website when they search for dental services in your area, it’s important to ensure your site is optimized for search engine ranking. That includes incorporating relevant keywords, title tags, and meta descriptions into your site content. It also means ensuring your site loads quickly and is easy to navigate. If your website isn’t up to par, now is the time to make some changes!
Get Listed in Online Directories
Another lesser known but great way to increase your visibility online is to get listed in as many online directories as possible. When people search for dental services in their area, these directories will come up, and if you’re listed, potential customers will be able to find your contact information and website URL with ease. Many of these listings are free and it’s easy to get started right away.
Make Use of Social Media
Social media should be integral to any business’s marketing strategy, including dental businesses! Platforms, including Facebook and Instagram, offer a great way to connect with potential customers in your area and promote special offers or events happening at your practice. Just make sure to post regularly and respond promptly to any questions or comments from followers.
Use Local Keywords on Your Website
For your dental practice to be found by potential patients, you need to use local keywords on your website. Local keywords are words or phrases that include your city or region. For example, if you are a dentist in Los Angeles, you want to use keywords such as “dentist Los Angeles” or “Los Angeles dentist” on your website. The inclusion of these keywords will make it easier for people in your area to find your site when searching for dental care online.
Claim Your Online Listings
While you should definitely create a Google My Business listing, you should also claim any other online listings that are relevant to your business. This includes directories such as Yelp, Angie’s List, and Healthgrades. Claiming these listings is simple and only takes a few minutes. However, it can make it easier for potential patients to find information about your practice online.
Optimize Your Website for Mobile
Optimizing your website for mobile devices is important because more and more people are turning to their smartphones and tablets to search for businesses online. If your website is not optimized for mobile devices, it will be difficult for potential patients to view it properly on their smaller screens. As a result, they may choose to go with another dental practice with a mobile-friendly website.
Use Call Tracking
Call tracking is a tried and tested way to track the effectiveness of your marketing campaigns and see which ones are driving more calls to your dental practice. Many different call tracking services are available, but one of the most popular is CallRail. CallRail allows you to track phone calls from all your marketing channels in one place to see which ones are performing the best. Additionally, it provides detailed information about each call so you can see how likely the caller is to become a patient at your practice.
Run a Promotion or Contest
Running a promotion or contest is another great way to get more people to call your dental practice. Suppose you could offer a service discount or give away free teeth whitening kits. Promotions and contests can be promoted through social media, email marketing, or traditional advertising methods such as print ads and billboards.
Conclusion:
If you want to get more calls for your dental business, following these nine steps is a great place to start: evaluating your current marketing strategy; making sure your website is optimized for SEO; getting listed in online directories; utilizing social media, and running targeted ad campaigns like Google AdWords. Implementing even just a few of these strategies or seeking the services of dental digital marketing companies can greatly impact the number of calls you receive.
About the Author
Maham is a professional digital marketing expert for guest posting and blogging. Before any blog or writing segment, she personally reviews the device for the possible benefits and drawbacks, makes a wireframe and writes the content. She does tons of research and facts checking from professionals and experts to leave no room for doubts and ensures delivery of authentic and verified information.
