Oral Health Group

Make the Most of Your Investment: 5 Budget-Friendly Marketing Tips for 2022

Oral Health Group

We’ve all heard, “it takes money to make money.” That is true of any business, including a dental practice.

Understanding Occupational Stress Among Oral Health Practitioners

Oral Health Group

Oral health practitioners experience a significant amount of occupational stress from the time they start studying towards their chosen qualifications.

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CTR – What it is and What it Says About Your Dental Website Performance

Oral Health Group

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information! The post CTR – What it is and What it Says About Your Dental Website Performance appeared first on Oral Health Group. Blogs Practice management Websites blog Practice Management websites

Why TikTok Matters and How You Can Use It To Promote Your Dental Practice

Oral Health Group

TikTok is a short-form, video-sharing app that allows users to create and publish 3- minutes videos (up from 15 seconds originally) on any desired topic.

10 Ways to Ensure Successful and Ethical Dental Insurance Billing

Oral Health Group

Dental insurance billing is one of the most critical operations at a dental office. No matter how efficiently you’re producing and delivering quality patient care, your practice won’t grow unless an ethical dental billing process is in place.

Dangerous Oral Health TikTok Trends

Oral Health Group

TikTok is one of the most popular social media platforms of our time, with over half a billion active monthly users worldwide.

Playing the Game of Employee Roulette?

Oral Health Group

You have dramatically increased salaries…you offered thousands of dollars as a signing bonus…and now, you are spinning the wheel yet again…waiting to see if you will still have all your employees at work today. Welcome to the world of employee … The post Playing the Game of Employee Roulette?

Tech Neck is Even More Pronounced in Dental Professionals – Preventing Poor Posture

Oral Health Group

Tech neck, a layman’s term for the onset of muscular pain and disorders stemming from modern smart device and computer usage, is a big problem for dental professionals.

Tips to Eliminate Staff Drama in Your Dental Office

Oral Health Group

As a dental practice owner, your primary focus will always be to provide patients the best dental service possible.

180° Shift: How to Check if You Are Up to Date With Dental Trends?

Oral Health Group

In this ever-changing world, keeping abreast of the latest technological trends is no small feat.

Reasons Your Web Traffic is in Flux

Oral Health Group

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information! The post Reasons Your Web Traffic is in Flux appeared first on Oral Health Group. Blogs Practice management Websites blog marketing Practice Management website

All About the Concierge Practice and Personalization in Dental Care

Oral Health Group

Concierge-style dental offices saw a massive influx in 2020, and they’re here to stay. According to a recent report, the concierge medicine market size will reach $1.93 trillion in 2025. Certainly, COVID-19 played a considerable role in its rise in popularity.

Quality Takes Time: Corners You Should Never Cut When Launching a New Website

Oral Health Group

You have seen advertisements for template-based website builders that promise you can create and publish a site in minutes. Maybe you found a designer or marketing company that promises an online presence within a week or two.

Your Best Business Decision for 2022: Invest in You!

Oral Health Group

Here we are starting off a new year. Sadly, it feels like more of the same. The pandemic is still raging as a new variant has taken off. That means all the talk is on boosters, restrictions on public gatherings … The post Your Best Business Decision for 2022: Invest in You!

The ABC’s of Marketing to Gen Z

Oral Health Group

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information! The post The ABC’s of Marketing to Gen Z appeared first on Oral Health Group. Blogs Marketing strategies Practice management blog marketing Practice Management

Is Your Marketing Ready for the “Next Normal”?

Oral Health Group

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information! The post Is Your Marketing Ready for the “Next Normal”? appeared first on Oral Health Group.

Common Things Dentists Forget When Planning Their Retirement

Oral Health Group

It is important to thoroughly plan for retirement; any mistakes can mean you run out of money in what should be a peaceful, carefree time.

Top Tips for a Great “About Us” Section on Your Dental Website

Oral Health Group

You want your website’s home page and service page to look fantastic. All too often, everything else is dismissed as unimportant. Yet, over half of website visitors want to see the “About Us” information.

How to Assess Your Dental Website Quality with Google Lighthouse

Oral Health Group

You know that every dental practice needs a good website, and yours looks fantastic. Yet, appearances can be deceiving.

6 Simple Exercises to Help Keep Dentists’ Hands Steady

Oral Health Group

The road to becoming a dentist is not an easy one.

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I Don’t Want to Play Employee Roulette: What Do I Do?

Oral Health Group

In my last blog, I touched upon the idea that proper onboarding of a new team member was vital to avoid playing the current, far too popular game of employee roulette. Many of my colleagues agree that most dental offices … The post I Don’t Want to Play Employee Roulette: What Do I Do?

How Podcasting Can Boost Your Dental Marketing

Oral Health Group

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information! The post How Podcasting Can Boost Your Dental Marketing appeared first on Oral Health Group. Blogs Marketing strategies Practice management blog marketing Podcasting Practice Management

How Oral Health and Severity of COVID-19 Complications Might Be Linked

Oral Health Group

Right at the onset of the COVID-19 pandemic, it was made clear that older people infected with the coronavirus were most at risk of developing serious illnesses.

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Treating Patients with Dental Phobias

Oral Health Group

So many suffer from dental phobias and the anxiety they suffer with can be a huge barrier to care. Some may go years without seeing a dental hygienist or a dentist.

Eliminating the “Can’t Beat’em, Better Join’em” Mindset!

Oral Health Group

By now, everyone probably knows about the DentalCorp IPO. It is the first Canadian corporate dental group to go public since TriDont tried it, unsuccessfully, approximately 35 years ago.

How Dentistry Professionals Can Manage Their Mental Health

Oral Health Group

Most people don’t realize that the dental profession is one of the most at-risk for mental health disorders. These include depression, anxiety, and negative effects of stress.

How To Manage Dental Patients Dealing With Poor Mental Health

Oral Health Group

The last year has been chaotic for a myriad of reasons, and there can’t be many people around who haven’t suffered as a result. The most common damage, of course, is psychological.

Why Dentists Should Consider an Individual Pension Plan (IPP)

Oral Health Group

From greater savings to protection, an IPP offers more for Canada’s high-income professionals Most people are familiar with an RRSP (Registered Retirement Savings Plan). While an RRSP is ideal for many, an IPP offers unique advantages for dentists.

Signs You’re Working With A Good Dental Hygienist

Oral Health Group

What do you think makes for a good dental hygienist? If you are one or are planning to become one, what qualities should you possess?

How Increased Remote Life is Changing Aspects of Oral Health

Oral Health Group

The outbreak of COVID-19 has impacted almost every aspect of ordinary life, from work to education to entertainment. Among the most significant effects, however, may be on the practice of healthcare, including dentistry.

The More Things Change, The More They Should NOT Remain the Same!

Oral Health Group

Welcome to 2021! I hope that you and your loved ones have managed to remain healthy and safe throughout the Holiday Season! Every year at this time, we have likely just finished reflecting on the year that was and are … The post The More Things Change, The More They Should NOT Remain the Same!

Make Regular Appts and Dental Emergencies Work Together

Oral Health Group

A well-organized appointment system is a cornerstone of successful scheduling, but even the best-laid plans can turn to chaos with an unexpected occurrence, such as a dental emergency.

Facebook, Instagram, and TikTok Trends to Grow your Practice in 2021

Oral Health Group

The year is still fresh, and there are ripe social media opportunities for the picking. Some of those opportunities are disguised as “trends.”

5 Website Features Every Dental Practice Needs

Oral Health Group

Whether you’re building out your dental practice’s website for the first time or undergoing a redesign, there are certain things you should keep in mind before you hit “Publish.”

The Leadership Lesson of 2020

Oral Health Group

As we find ourselves in the final month of 2020, I am sure many of us would rather just turn the page to 2021 rather than look back on this crazy year. However, looking back can provide an incredible perspective. … The post The Leadership Lesson of 2020 appeared first on Oral Health Group.

Uniting as a Team to Overcome Challenges During a Pandemic

Oral Health Group

Running an efficient dental practice while keeping up with the advances of delivery of care during a pandemic can be an area that overwhelms many dental professionals.

Having a Vision DOES Matter!

Oral Health Group

Welcome to December and my final blog for 2021! It has been a great honour to share some of my thoughts with you again this year and I look forward to continuing to do so in 2022! My most recent … The post Having a Vision DOES Matter! appeared first on Oral Health Group.

How to Get a Healthy E-A-T Score for Your Dental Website

Oral Health Group

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information! The post How to Get a Healthy E-A-T Score for Your Dental Website appeared first on Oral Health Group. Blogs Marketing strategies Websites blog marketing Practice Management website

How to Survive (and Thrive) as a Solo Practitioner in Dentistry

Oral Health Group

Like most industries, dentistry is evolving rapidly. The field is now divided broadly into two categories of offices — corporate dentistry and solo practitioners.

How Artificial Intelligence is Propelling Forward-Thinking Dentists Out of the Pandemic Slump

Oral Health Group

More than a year into the global spread of COVID-19, the pandemic continues to affect businesses across the globe.

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4 Most Common Types of Cybersecurity Threats

Oral Health Group

There’s every indication that the pandemic is changing the nature of cybersecurity. Online threats are evolving to match our new remote-work paradigm, with 91% of businesses reporting an increase in cyberattacks during the coronavirus outbreak.

The Importance of Retaining Employees at Your Dental Practice

Oral Health Group

Employee turnover can cost as much as 200% of the annual salary of a departing staff member, reports BDCCanada, yet approximately 49% of Canadians are “seriously considering leaving” their current place of employment.

5 Challenges Dentists May Face During Their Career

Oral Health Group

Dentistry is a very rewarding profession, but it does have challenges. A lot of the challenges you will face in your career will be unique to your practice and patients – but there are some common themes.