Identity Dental

What’s in a Dental Marketing Session?

Identity Dental

When you are ready to grow your practice and reach more of your ideal patients, a short session with a seasoned dental marketer can make a significant difference in your success.

Is it Time to Write an eBook?

Identity Dental

You are on your way to becoming a key opinion leader, have a groundbreaking take on business management, or are teaching others how to run a great practice. Is it time to write an ebook? Here are tips from the experts on how to create one that sells. Choose a topic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Ethical Dental Marketing Company | Is Your Dental Google Ad Campaign Optimized?

Identity Dental

Google Ads has come a long way from its beginnings as AdWords in 2000. While it still functions as a way for businesses to bid for advertising in the Google search space, it has far more nuances, refinements, and robust features.

Best Dental| The Unspoken Key to Successful Dental Practice Leadership: Consistency

Identity Dental

You may have a great team, top-notch technology and a good name in the community you serve, but if you are not consistent in your business practices and in your leadership style, you are missing out on a key piece of dental practice success.

How to Create an Effective Drip Email Campaign

Identity Dental

As a dentist or dental office manager, it is difficult to keep track of patient interactions and market your services. Emails can be an effective way to accomplish all these elements. In particular, a drip email campaign communicates the right message to the right audience at the right time.

The Hard Truth: 5 Reasons Aspiring Dental KOLs Fail to Make a Memorable Impression

Identity Dental

Many dentists, dental speakers, and consultants are determined to achieve personal brand recognition as key opinion leaders. They may be charismatic figures with truly groundbreaking ideas, but don’t make the grade when it comes to building and leveraging a following on social media.

How to Build Social Media Demand Through Facebook Live

Identity Dental

Facebook Live is an effective tool to increase awareness of your dental practice. Going live regularly engages viewers with original content for much longer than a typical post. It presents a unique opportunity to educate patients, build brand awareness, and generate new patient leads.

The Components of an Effective Landing Page

Identity Dental

If you’re in the process of building ads for a service, event, or product, you’ll likely discover that ads that lead to pages designed to turn an interested viewer into a lead or customer are an important component of an effective campaign. Like any marketing component, the design and writing matter.

Don’t Let Covid Kill Your Morale

Identity Dental

Author: Grace Rizza, CEO, Identity Dental Marketing We’ve been in this new “Covid World” now for many months. Whether your business has been in high-demand or you’re struggling to stay operational, you’ve likely been affected.

Turn Your Patients into Practice Ambassadors with At-Home Video Testimonials

Identity Dental

In just a few clicks, your satisfied patients can become practice ambassadors and help you grow. Collecting video testimonials is a fast, easy, and affordable way. Seeing real people extoll your skills makes a powerful impression on prospective patients.

Video Ads Can Position You as an Expert

Identity Dental

Video has become the most popular form of social media advertising. It engages the emotions and builds trust far more effectively than two-dimensional ads. According to a recent biteable.com* survey, 74 percent of marketers say video has a better return on investment than flat ads.

How to Put on a Successful Webinar

Identity Dental

Webinars are online seminars that allow for intimate, live interaction between the presenter and an audience anywhere in the world: No hotels or plane tickets, no crazy logistics, no hefty registration fees. What an easy way to build a brand and a reputation.

Are Your Dental Blogs Optimized?

Identity Dental

When your website is in place — custom-made, branded, and easy to navigate — it is time to jumpstart your search engine optimization (SEO) with content creation. Blogging is a free or low-cost way to garner more website traffic, which translates into more foot traffic for your practice.

Optimizing Your Facebook Audience | Dental Advertising

Identity Dental

How to Target Your Ideal Facebook Ads Audience The Facebook ads dashboard makes it possible to narrow down potential audiences by broad demographic information, such as gender, age range, interests, and location. What it can’t tell you is whether you have targeted the right audience for your service.

How to Build an Effective Website

Identity Dental

With the popularity of social media, it is easy to forget the importance of a strong website. However, when someone is looking for a new dentist, the first place they will look is Google; the second is their website.

Should You Name Your Business After Yourself?

Identity Dental

If you are starting a new dental practice or business, your first step is to name it. The most obvious choice is to name it after yourself, especially if you are a solo practitioner; but it’s a good idea to slow down and contemplate Shakespeare’s timeless question, What’s in a name?

Hear Grace on the Deals for Dentist Podcast

Identity Dental

Eric Block interviews Grace Rizza on Deals for Dentist Podcast. The post Hear Grace on the Deals for Dentist Podcast appeared first on Dental Marketing. dental marketing

How to Improve Your Social Media Marketing

Identity Dental

More than one billion new users join social media every day, according to Hootsuite. If you are ready to ramp up your social media game, you must be intentional about it or risk getting lost in a fast-growing crowd. By now, most practice owners know that social media is divided into organic and paid.

How to How to Improve Your Social Media Marketing

Identity Dental

More than one billion new users join social media every day, according to Hootsuite. If you are ready to ramp up your social media game, you must be intentional about it or risk getting lost in a fast-growing crowd. By now, most practice owners know that social media is divided into organic and paid.

Best Dental Marketing Company | DIY Google Ads

Identity Dental

Google Ads has come a long way from its beginnings as AdWords in 2000. While it still functions as a way for businesses to bid for advertising in the Google search space, it has far more nuances, refinements, and robust features.

Marketing for Dentists | What’s your score?

Identity Dental

Having a strong website is essential to a thriving and growing practice. It helps patients find you through search easily and it clearly conveys what your practice is about. If you were to quiz yourself on your website’s effectiveness, how would you do? Is your website modern?

Best Dental Marketing Company | What You Need to Know About Branding

Identity Dental

What You Need to Know About Branding Many people talk about branding – What’s your brand? Does this partnership align with my brand? Is it time for a rebrand?– but what does that mean?

Best Dental Marketing Company | Dealing with a bad review?

Identity Dental

Research shows 94% of patients evaluate providers using online reviews, and 72% use it to find a new provider. Even if most of your reviews are positive, just a few negative comments can sow seeds of doubt among prospective patients, and, let’s face it, they personally sting.

Best Dental Marketing Company | What to Expect From This Video Series

Identity Dental

Many people talk about branding – What’s your brand? Does this partnership align with my brand? Is it time for a rebrand?– but what does that mean?

Best Dental Marketing | The Components of an Effective Landing Page

Identity Dental

If you’re in the process of building ads for a service, event, or product, you’ll likely discover that ads that lead to pages designed to turn an interested viewer into a lead or customer are an important component of an effective campaign. Like any marketing component, the design and writing matter.

Best Dental Marketing Company | Don’t Let Covid Kill Your Morale

Identity Dental

Author: Grace Rizza, CEO, Identity Dental Marketing We’ve been in this new “Covid World” now for many months. Whether your business has been in high-demand or you’re struggling to stay operational, you’ve likely been affected.

Best Dental Marketing | 3 Tips to Help Dental Receptionists Schedule More Patients

Identity Dental

By Beth Gaddis, Patient Prism Your dental marketing is working and you can see the number of phone calls it’s driving into your dental practice. So why is your schedule not full? There are many reasons why potential patients take the time to call you, but may hang up without scheduling.

3 Tips to Help Dental Receptionists Schedule More Patients

Identity Dental

By Beth Gaddis, Patient Prism Your dental marketing is working and you can see the number of phone calls it’s driving into your dental practice. So why is your schedule not full? There are many reasons why potential patients take the time to call you, but may hang up without scheduling.

Dental Marketing | The Social 7

Identity Dental

Post consistently, at least once per week. Include strategic hashtags & visually appealing graphics. Interact with our viewers by replying and liking comments. Publish multiple social media platforms. Encourage interaction by posting questions or polls. Avoid posting controversial content.

Ethical Dental Marketing | Why You Shouldn’t Ask For Loyalty From Your Employees

Identity Dental

Recently I made a post asking the dentists who make up the Facebook group “Dental Marketing with Grace” if they could list only one main core value. The post generated excellent engagement and many members listed values that I easily agreed with and understood.

Why You Shouldn’t Ask For Loyalty From Your Employees

Identity Dental

Recently I made a post asking the dentists who make up the Facebook group “Dental Marketing with Grace” if they could list only one main core value. The post generated excellent engagement and many members listed values that I easily agreed with and understood.

Best Dental Marketing Company | 5 Ways to Stay Motivated at Work

Identity Dental

Remember Why Who are you serving? As dentists, it’s likely that you’re helping change people’s lives for the better with great oral health every day. You’re important, and so is the work you do. Get up and do it as best you can. Break it Down How do we eat an elephant? One bite […].

Marketing for Dentists | Are You Asking the Right Questions?

Identity Dental

Do you work hard to avoid having difficult conversations with your employees? Do you do everything in your power to keep the peace, just accepting some poor behaviors rather than start a confrontation? Whatever reason you choose to avoid these conversations, you shouldn’t allow the inability to confront the things that truly matter to the […].

Ethical Dental Marketing Company | OSHA Standards in light of Covid-19

Identity Dental

OSHA Guidance on Preparing_Workplaces for COVID_19. The post Ethical Dental Marketing Company | OSHA Standards in light of Covid-19 appeared first on Dental Marketing.

OSHA Standards in light of Covid-19

Identity Dental

OSHA Guidance on Preparing_Workplaces for COVID_19. dental marketing

Best Dental Marketing Company | 7 Ways Your Business Can Comeback from Covid Crisis

Identity Dental

Even though I consider myself an optimist, this situation has proven to challenge even those with extreme mental fortitude. I’m sure you’ve also experienced moments of deep concern for our country and the world, and our physical and financial health now and in the future. 60% of my daily responsibilities typically include facilitating strategy sessions […].

Best Dental Marketing | Community Facebook Groups – Appropriate Marketing in Times of Covid

Identity Dental

In many lectures, I’ve advised dentists on the power of having a community Facebook group. Once you become an established thought leader, it becomes easier to connect with the wonderful people in your community. Building a successful group however, can be a very time consuming task. During this time however, many are glued to social […]. The post Best Dental Marketing | Community Facebook Groups – Appropriate Marketing in Times of Covid appeared first on Dental Marketing.

7 Ways Your Business Can Comeback from Covid Crisis

Identity Dental

Even though I consider myself an optimist, this situation has proven to challenge even those with extreme mental fortitude. I’m sure you’ve also experienced moments of deep concern for our country and the world, and our physical and financial health now and in the future. 60% of my daily responsibilities typically include facilitating strategy sessions […]. dental marketing

Community Facebook Groups – Appropriate Marketing in Times of Covid

Identity Dental

In many lectures, I’ve advised dentists on the power of having a community Facebook group. Once you become an established thought leader, it becomes easier to connect with the wonderful people in your community. Building a successful group however, can be a very time consuming task. During this time however, many are glued to social […].

3 ways to avoid the biggest crisis in dentistry

Dentistry Gone Digital

All across the country, dental practices are facing a hiring crisis. Teams are being stretched thin because of openings within the staff directory, and it’s putting pressure on everyone in the practice. They feel the strain … and so does dentistry as a whole.

208
208

Tech Neck is Even More Pronounced in Dental Professionals – Preventing Poor Posture

Oral Health Group

Tech neck, a layman’s term for the onset of muscular pain and disorders stemming from modern smart device and computer usage, is a big problem for dental professionals.

Dental Practice Made Simple: Raising Your Fees

Dr. Bicuspid

Have you raised your fees lately? If not, now is the time, according to Dr. Roger P. Levin in the latest episode of Dental Practice Made Simple. A small increase can help your practice keep up with inflation for materials, technology, and staffing.

208
208

Is prolonged N95 use affecting the health of your dental team?

Dr. Bicuspid

Continuous wear of N95 filtering facepiece respirators reduced blood oxygen saturation levels and increased the heart rates of dentists and dental assistants -- although the changes were within the range considered to be healthy, according to a July 17 paper in the British Journal of Oral and Maxillofacial Surgery.