As a dentist, dental group, or DSO looking for production growth, you want to attract and convert as many new, high-quality patients as possible to fuel that growth. But, according to the latest ADA report, not enough patients booking and too many patients canceling are holding many dentists back from the growth they seek.
While several post-pandemic studies have highlighted the reality of digital fatigue in consumers, the fact remains that consumers do have a preference for some digital communication from healthcare providers. A new Gartner report reveals that consumers want – and expect – a seamless user experience that includes digital self-service experiences where applicable. Making that process “frictionless” for your patients – particularly new patients – is a must for your web design and overall user experience.
What does frictionless mean?
The opposite of friction.
It means no hiccups! It means patients can move through your website easily, with a clear path to quickly find the information they want. At Patient NEWS®, we build custom, high-converting websites with digital experiences that patients love with functionalities like FlashSmile®, our teeth whitening app that’s exclusive to our clients, unlimited call scoring to ensure inbound calls are managed effectively, and eZ Online Scheduler, which gives patients the seamless and frictionless experience they expect.
With online scheduling quickly becoming an industry standard, are you considering the feature for your website? Many dentists have held back due to concern that their schedules will become messy, because they want control of online booking requests, or – which I’m sure is the case for most – they just haven’t gotten around to it yet. Don’t worry! With eZ Online Scheduler, you retain full control, and customization and setup are a breeze, so it’s a no-brainer.
Here’s some further data that may encourage you to move this website enhancement up the priority scale.
A recent survey of healthcare consumers who had seen a provider in the past 12 months revealed the following insights about online scheduling:
Online scheduling offers a myriad of benefits to both the patient and the practitioner. Let’s sink our teeth into this digital functionality and uncover how it’s revolutionizing patient interactions with their oral healthcare providers.
The digital transformation brought about by online scheduling is about more than convenience. It’s a significant shift toward patient empowerment, engagement, and satisfaction, and it profoundly impacts patient behavior in ways that shape the future of dental care. Dental offices must prioritize consumer-focused technology to stay competitive and successful.
At Patient NEWS, we’re dedicated to helping dentists, dental groups, and DSOs stand out and grow, and we’d love to be part of your success story. We can not only help you make it easier for new patients to book, but we’ll also help you gain more new patients and reduce cancelations! Our eZ Online Scheduler is not just a tool; it’s a catalyst for a happier patient experience and a thriving, profitable practice.
Integrated within your practice management software, our eZ (peasy) Online Scheduler improves the patient experience with convenient 24/7 access, increasing web conversions and new patient appointments!
Setup is easy, and the feature is desktop- and mobile-friendly with SMS and email confirmations. Don’t worry about how complex your schedule is – you get unlimited appointment types and bookings, and you can customize appointments by providers with photos, availability, and appointment types (including blocked times). It’s a low-cost add-on to your Practice ZEBRA® subscription – only US $99/CDN $119. Ask your Account Manager for details!
As Senior Vice President, Joanne has 25+ years of dental marketing and business development experience. She holds a Degree in Marketing Management/Strategic Marketing from York University and Advertising from Centennial College. She’s fired up about Patient NEWS and all the ways we can help dentists, DSOs and their teams STAND OUT & Grow!
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