5 Clever Ideas For Fun Dental Facebook Posts
“Why would anyone follow their dentist on Facebook?”
For practices approaching dental Facebook post ideas for the first time, this is a question that often comes up. At first glance, teeth might not seem like the most interesting topic. But the rules for creating engaging Facebook content apply to dentistry as much as anywhere else: make it relevant, personal, useful and fun!
By consistently providing content that makes your practice worth following, you introduce your team and culture to more potential patients, as well as build relationships with current patients, boosting retention.
To help your practice expand and find new patients, concentrate your fun dental Facebook post ideas on offering value to patients. This could be by educating them about oral health risks, informing them of new dental hygiene tips, or simply making them smile!
Building a friendly online presence goes a long, long way for dental practices. Maybe people are nervous about going to the dentist. When you show off the human side of your practice and show potential dental patients that you are friendly, they like and trust you before they take a step into your dental practice.
You can turn even the most basic posts such as a reminder to brush and floss into an exhibit of your practice’s culture by getting creative with your staff and considering patients’ needs.
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Here are 5 ideas for fun dental Facebook posts you can try this month
1. Show Some Patient Appreciation
Give a shout-out to one of your patients and share a photo of that patient with the dentist or dental hygienist on Facebook and Instagram. Esthetic Dentsitry LLC posted an awesome dental Facebook post showing appreciation for a patient! Who doesn’t love a selfie with their dentist?
2. Show Off a New Piece of Practice Equipment
Most people who visit the dentist have no idea what all the different machines and tools in the office are for. Helping them to understand the ins and outs of your dental practice can help them feel more comfortable. Create fun dental Facebook posts by briefly explaining how a piece of dental technology helps you better serve patients! Here’s an example from the practice from Serenity Smile Designs:
You can also begin this marketing process by writing a blog post about the technology. When you post the graphic you can then link that to your blog post. For those patients who are interested in learning more, now you have another piece of content that will educate them. Blogging is a great way to educate but they’re also fun dental Facebook posts that get great engagement. This is also another excellent way to show more of the office culture so patients who are on the fence about coming into your office can get a better feel for what it will be like.
3. Fun Facebook Post Ideas Can Highlight Your Hygiene Team
We’ve seen that a great way to kickstart engagement with your fun dental Facebook posts on social media is to include a photo of your team! Grab some props from around the practice like toothbrushes, boxes of floss and tubes of toothpaste and snap a group photo. If you don’t have any great props, you can get some free social media props on our Free Stuff page. Tag your team members in the photo and upload it to Facebook with a caption inviting fans to Like the post if they’re brushing and flossing daily! We love how the team at Lake Dental Associates did it:
4. Create a Two-Minute Tour Video
According to research by Colgate, as many as 30 to 40 million people in the United States alone avoid the dentist due to anxiety and dread. What can you do to help them relax? Use your Facebook and Instagram pages to show that your practice is fun, friendly, and easy to work with. Showing off your practice culture makes a huge difference for new dental patients trying to make a decision on which practice to make an appointment at. Fun dental Facebook posts can show potential patients how welcoming and comfortable your practice is by taking them on a quick virtual tour! Using Facebook Live on the Facebook smartphone app, you can easily create a live broadcast which will be automatically posted to your page as a video afterward. This one from Stubbs Dental is a great example:
5. Share A Before and After or Finished with Treatment Post
It’s always a good idea to share patient experiences and treatment journeys. Whether this is orthodontic treatment or whitening, or even a cavity filling, you and your dental team can show the life-changing journeys you have given your patients. Remember, potential patients, are looking to get a good idea about what their own experience will be like if they choose your practice. Discussing dental procedures is a fantastic method to demonstrate the wonderful experiences your practice provides. Here is a fantastic example from Servello Orthodontics:
Being active on Facebook, Instagram and TikTok is one of the best ways to keep in touch and strengthen relationships with patients after they’ve walked out your door.
To help your practice grow and find new patients you should focus your fun dental Facebook post ideas on providing value to patients—it could be by teaching them something new about hygiene, advising them of oral health dangers, or just simply making them smile! By getting creative with your team and considering patients’ needs, you can turn even the simplest of posts—like a reminder to brush and floss—into a showcase of your practice culture.
Use images people like. The most engaging types of photos on Facebook are those that inspire humor, nostalgia, or excellence. An image of your team at work with smiling faces will entice patients to stop and click.
Post during the optimal times. Since many people check their updates on mobile devices after waking up in the morning, during lunch breaks at work—and especially right when they get home from work—posting early in the morning or late evening are great times to post.
All of these sites have amazing opportunities for marketing your dental practice using photos. Instagram, however, boasts some awesome analytics on how your posts are performing so if want to take advantage of analytics tracking I would recommend posting there!
Have you ever seen something funny or interesting from a brand that you follow online? What about a friend who has shared about a product or service they have really loved? Have you ever stopped to wonder if maybe this kind of content could help boost your dental practice?
Fun Facebook post ideas don’t focus on selling dentistry, they focus on engagement. The social media algorithm favors posts that get lots of likes, shares, emojis, and comments. The better your Facebook posts are at encouraging engagement the better your dental social media marketing efforts will be.
Remember that social media starts inside your practice.
Tired of how long it takes to find ideas and searching endlessly for something interesting to put on Facebook? My Social Practice clients get post ideas like this delivered to their inboxes every weekday morning, including post images, videos, links, and downloadable Social Signs! We make it easy to create a consistent feed of varied and shareable content that will make fans want to interact with you.
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About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental social media team at My Social Practice. My Social Practice is located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow. Interested in learning more about the benefits of social media for dentists please schedule a complimentary consultation. And, don’t forget to read our Google My Business reviews.
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READY FOR A QUICK DEMO OF OUR SOCIAL MEDIA AND/OR REPUTATION MANAGEMENT SERVICE? SIMPLY CLICK >>HERE
TikTok and Instagram Reels? Why do they matter to your dental practice?
Video content is a must for dentists looking to grow their businesses using online marketing. The good news is, Instagram and TikTok makes creating and sharing content wildly easy.
Dental practices that prioritize utilizing social media trends attract more patients than those who don’t.
Now your challenge as a dental practice is curating a collection of video content so you can communicate with your patients in the best places possible. You want to create videos that are contextually relevant for your target patients at the right time – but how? This ebook will help you out.
