Identity Dental

FEBRUARY 6, 2024

Author: Grace Rizza, Identity Dental Marketing I started my dental journey March 3, 2008 when I started my a position as a marketing director in a 2 location practice based in the Chicagoland area. I remember the distinct challenges of working on a dental team. The definition of hard includes “not easily broken” and “with […] The post Dentistry is hard. appeared first on Dental Marketing.

Dental marketing 246

Dental marketing Marketing 246

Identity Dental

JANUARY 29, 2024

“My boss has confirmed his retirement in the next few months. I’ve been with him 8 years. My current OM position pays about the same as our hygiene positions. Applying to other offices, so far 4, corporate & private combo, all would like to pay the salary I was making 20 years ago as a […] The post My boss is retiring, and the new owners want to cut my pay.

Dental marketing 246

Dental marketing Marketing 246

Identity Dental

JANUARY 29, 2024

“I acquired a practice this week, and inherited 4 employees. The previous owner did not offer any benefits besides PTO and a paycheck. I matched the compensation package and PTO offered to the staff, some who have been with the office for more than 30 years, but they are collectively trying to get more benefits […] The post Practice Acquisition: New Staff is Negotiating Benefits, What should I do?

Dental marketing 246

Dental marketing Marketing 246

Identity Dental

JANUARY 23, 2024

In the ever-evolving landscape of dental marketing, dentists are constantly on the lookout for strategies to attract new patients and grow their practices. One marketing model that has gained some attention in recent years is Pay Per Lead marketing. While it may seem like an enticing proposition on the surface, we, at Identity Dental Marketing, […] The post The Pitfalls of Pay Per Lead Marketing: A Warning for Dentists appeared first on Dental Marketing.

Marketing 130

Marketing Dental marketing 130

Identity Dental

JANUARY 4, 2024

Author: Grace Rizza Are you in the exciting phase of opening a new business or practice, but feeling the pressure to find the right staff before the grand opening? Don’t worry; you’re not alone in this endeavor. The key to success lies in creating a system, careful planning, clear communication, and making informed decisions. In […] The post Hiring for Your Dental Start Up: A Comprehensive Guide appeared first on Dental Marketing.

Dental marketing 130

Dental marketing Marketing 130

Identity Dental

JANUARY 4, 2024

Strategies for Dentists Introduction No-shows are a common challenge for dental practices, leading to lost revenue and wasted resources. However, by implementing effective strategies, dentists can significantly decrease the number of missed appointments. In this article, we will discuss three valuable tips for dentists to reduce no-shows. One of the key factors in decreasing no-shows […] The post Eliminate No Shows appeared first on Dental Marketing.

Dental marketing 130

Dental marketing Marketing 130

Identity Dental

DECEMBER 30, 2023

Considering the service mix is crucial when purchasing a practice for several reasons: In summary, considering the service mix when purchasing a practice is critical to ensure patient retention, maintain a good reputation, achieve a smooth transition, and ensure the practice’s financial viability and compliance with regulations. It’s a key factor in the success of […] The post The Most Common Mistake When Purchasing a Dental Office appeared first on Dental Marketing.

Dental marketing 246

Dental marketing Marketing 246

Identity Dental

DECEMBER 21, 2023

Author: Grace Rizza, CEO Identity Dental Marketing In the realm of dental practice growth, the year 2023 proved to be an invaluable learning experience for me. Our rapid ascent in the startup space was primarily driven by word-of-mouth referrals, a testament to the stellar reputation that Identity Dental Marketing has cultivated over the years. Historically, […] The post Reflecting on 2023: Dental Start Up Success Depends on Mindset more than Marketing appeared first on Dental Marketing.

Marketing 244

Marketing Dental marketing 244

Identity Dental

DECEMBER 21, 2023

Starting a dental practice is an exciting venture that offers the promise of helping patients while building a profitable business. However, success in the competitive field of dentistry requires careful planning and strategic decision-making. Depending on your budget and marketing capabilities, there are two distinct paths to success that you can consider when launching your […] The post Two Paths to Success for Dental Start-Up Businesses appeared first on Dental Marketing.

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Marketing Dental marketing 130

Identity Dental

DECEMBER 21, 2023

As a specialist dentist, building and maintaining strong relationships with referring doctors is essential for the success of your practice. One effective way to show your appreciation and foster these relationships is through thoughtful gift-giving. In this blog post, we will discuss when the best time to give gifts is, offer some gift ideas, and […] The post Strengthening Professional Relationships: A Dentist’s Guide to Gift Giving for Referring Doctors appeared first on Dental Mar

Dental marketing 130

Dental marketing Marketing 130

Identity Dental

DECEMBER 21, 2023

Identity Dental Marketing Do you have a team of 5-10 and are you seeking fun holiday party ideas? Here are some games that can make this year’s celebration one to remember! Remember to consider the preferences and comfort levels of your group when choosing games and activities. Enjoy your corporate holiday party! Merry Christmas! Grace […] The post Dental Office Holiday Party Ideas appeared first on Dental Marketing.

Dental marketing 130

Dental marketing Marketing 130

Identity Dental

DECEMBER 21, 2023

“Does anyone really blog anymore? I haven’t heard about blogging in years! It’s that outdated?” In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. Grace Rizza, the owner of Identity Dental Marketing, understands this well. In 2023, she continues to invest her time and effort in crafting informative […] The post Why Grace Rizza Writes Blogs in 2023 appeared first on Dental Marketing.

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Digital marketing Dental marketing Marketing 130

Identity Dental

DECEMBER 21, 2023

Dental Marketing Agencies need to stay up to date with the latest advancements in technology and online marketing is crucial for businesses looking to thrive. Google, being the dominant player in the search engine market, continually introduces new features and options to help businesses connect with their customers. One such feature that has gained significance […] The post Staying Ahead By Staying Informed in New Optimization Opportunities appeared first on Dental Marketing.

Dental marketing 244

Dental marketing Marketing 244

Identity Dental

DECEMBER 15, 2023

Introduction Difficult conversations can be emotionally draining and challenging to navigate, whether it’s dealing with a patient’s concerns, managing employees, or addressing issues with your superiors. In this blog post, we’ll explore a simple yet highly effective three-step habit to transform even the most aggressive conversations into productive, solution-oriented exchanges.

Dental marketing 130

Dental marketing Marketing 130

Identity Dental

DECEMBER 15, 2023

Introduction In today’s digital age, marketing strategies have evolved significantly. For businesses, especially dental offices, reaching the right audience with the right message is crucial for success. One such marketing technique that has gained popularity in recent years is geotargeting SMS marketing. While it may seem like an effective way to reach a local audience, […] The post The Limitations of Geotargeting SMS Marketing: A Smarter Approach for Dental Offices appeared first o

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Marketing Dental marketing 130

Identity Dental

OCTOBER 27, 2023

5 Ways Pediatric Practice Marketing Differs from General Dental Practice Marketing As a specialized dental practice that focuses on children, pediatric dental practices require a unique marketing approach to attract and retain patients. In this article, we will explore five ways in which pediatric practice marketing differs from general dental practice marketing.

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Marketing Dental marketing 147

Identity Dental

OCTOBER 26, 2023

As the final quarter of the year approaches, it’s time for businesses to strategize and make the most out of the closing months. For dental practices and healthcare providers, this is an ideal time to connect with your patients, enhance your brand, and ensure that you finish the year strong. In this blog post, we’ll […] The post Top 5 Marketing Methods to Boost Your Business in Quarter 4 appeared first on Identity Dental Marketing.

Marketing 130

Marketing Dental marketing 130

Identity Dental

OCTOBER 18, 2023

Do you recommend LinkedIn Advertising? LinkedIn Advertising can be a great way to connect with local patients in populations with substantial corporate professionals. LinkedIn is most used by sales professionals, recruiters and those looking to build professional connections for career advancement and opportunity. This platform may not be ideal for a pediatric dentist seeking to […] The post Do you recommend LinkedIn Advertising?

Dental marketing 130

Dental marketing Marketing 130

Identity Dental

OCTOBER 3, 2023

Introduction: Many marketing companies, advisors, salespeople, and consultants often fail to set realistic expectations for their clients. In this blog post, I’ll dive into the importance of setting realistic expectations in dental marketing and why it matters for the success of your practice. The Pitfall of Unrealistic Expectations: Far too often, marketing professionals neglect to […] The post Setting Realistic Expectations in Dental Marketing appeared first on Identity Dental Marketing.

Dental marketing 130

Dental marketing Marketing 130

Identity Dental

OCTOBER 2, 2023

While I am not a psychologist or a medical professional, I can share that dopamine is often released in response to rewarding experiences, and business owners might experience dopamine releases when engaging in activities that they find rewarding or reinforcing, which may vary widely among individuals. Here are a few examples of activities that might […] The post How to Love Your Work by Focusing on Dopamine Releasing Activities as a Business Leader appeared first on Identity Dental Market

Dental marketing 130

Dental marketing Marketing 130

Identity Dental

OCTOBER 2, 2023

Title: Leveraging SEO When Your Business Lies Outside Google Maps’ Red Lines Understanding the Scenario: Google Maps demarcates specific regions using “Red Lines,” effectively determining the businesses and locations that are prominently displayed to users searching within that area. When your business is outside these lines, it’s crucial to understand the implications it can have […] The post How to Leverage SEO When Your Practice is Outside of Google’s City Limits

Dental marketing 130

Dental marketing Marketing 130

Identity Dental

SEPTEMBER 28, 2023

Getting more Google reviews is essential to building your online reputation and attracting new patients. Here is a step-by-step guide that combines both incentivizing and ethical ways to encourage your patients to leave a Google review: Step 1: Build Trust and Offer Exceptional Service Step 2: Create Awareness Step 3: Request Reviews Step 4: Incentivize […] The post How to get more Google Reviews for a Dental Office appeared first on Identity Dental Marketing.

Dental marketing 130

Dental marketing Marketing 130

Identity Dental

SEPTEMBER 22, 2023

Identity Dental Marketing, a trusted marketing partner for dental practices since 2009, is thrilled to share the success stories of their clients: Dr. Carly Hamilton, Dr. Heather Lenker, and Dr. Jamie Childress. Dr. Hamilton is based in Manitoba, Canada. She expressed her enthusiasm for Identity Dental Marketing, stating “I am seeing great results with Identity […] The post Identity Dental Marketing’s Proven Strategies Drive Record New Patient Numbers appeared first on Identity Dental Mark

Dental marketing 130

Dental marketing Marketing 130

Identity Dental

SEPTEMBER 21, 2023

A 10-Step Guide to a Flourishing Practice Trust is the cornerstone of any successful dental practice. Establishing a trusting relationship with patients ensures their cooperation, loyalty, and compliance. To optimize patient-practitioner relationships and create a harmonious atmosphere conducive to healing, consider the following ten strategies: 1. Maintain Eye Contact When conversing with patients, maintaining eye […] The post Establishing Trust with Dental Patients: appeared first on Ide

Dental marketing 130

Dental marketing Marketing 130

Identity Dental

SEPTEMBER 19, 2023

In the digital age, establishing a personal connection with your audience is more important than ever. One of the most direct ways to foster this connection is through a phone number listed on your website. But not just any phone number – it should be a number that you rightfully own. Here’s why: Trust and […] The post Maintaining Control: The Importance of Owning Your Phone Number on Your Website appeared first on Identity Dental Marketing.

Dental marketing 130

Dental marketing Marketing 130

Identity Dental

AUGUST 18, 2023

A new scam has hit Facebook Messenger and its a hard one to detect. The goal of the scammer is to get you to click a link. The scams look to be a message or warning from Facebook / Meta itself. However, at a closer look, it’s simply a page or profile someone intentionally named […] The post Facebook Scammers & How to Be Aware of Their Tricks appeared first on Identity Dental Marketing.

Dental marketing 246

Dental marketing Marketing 246

Identity Dental

AUGUST 17, 2023

Identity Dental Marketing, dentistry’s most trusted marketing agency, utilizes digital delegation workflows to ensure the best possible results. These workflows are updated daily to ensure every service offering is completed fully and reviewed by management. These processes are adjusted as new SEO strategies are discovered, as a response to new service offerings (such as Google’s […] The post Identity Dental Marketing Implements Digital Delegation System for Unparalleled Results appeared f

Dental marketing 130

Dental marketing Marketing 130

Identity Dental

JUNE 23, 2023

[Tampa, FL] – Identity Dental Marketing, the leading provider of marketing solutions for dental practices, is revolutionizing the way dental professionals understand and optimize their marketing efforts. With their comprehensive tracking and reporting tools, they empower dental practices to measure their marketing return on investment (ROI), identify areas for improvement, and make data-driven decisions for […] The post Identity Dental Marketing Raises the Bar in Analytics and Reporting ap

Dental marketing 130

Dental marketing Marketing 130

Identity Dental

JUNE 28, 2023

Introduction In the digital age, online marketing has become crucial for businesses to establish a strong online presence and reach their target audience effectively. However, this landscape has also given rise to certain deceptive practices employed by some marketing agencies. One such practice is the auditing of listing presence, which claims to help businesses improve […] The post The Deceptive Practices of Listing Presence Auditing: Unveiling the Sales Scam appeared first on Identity D

Marketing 130

Marketing Dental marketing 130

Identity Dental

APRIL 12, 2023

Leveraging social media platforms such as Instagram and Facebook can be an effective way to grow your dental practice and attract new patients. With Instagram Reels, a feature allowing users to create short videos set to music, it has become even easier to reach a wider audience. Here are some key tips to make the […] The post How to Market a Dental Practice on Instagram and Facebook appeared first on Identity Dental Marketing.

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Marketing Social media Growing your dental practice Dental marketing 130

Identity Dental

MARCH 23, 2023

As a founder and CEO of Identity Dental Marketing, a company that offers ethical branding and digital marketing services to dentists, I have come across several mistakes that dental practices make when it comes to marketing. In this article, I will discuss these common mistakes and provide solutions to ensure that dental practices can avoid […] The post The Importance of Marketing in the Dental Industry: Common Mistakes and Solutions appeared first on Identity Dental Marketing.

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Marketing Digital marketing Dental marketing 246

Identity Dental

MARCH 21, 2023

In today’s digital age, every business needs to have a strong online presence to compete in their respective markets. For dental practices, having a website that is optimized for search engines is crucial in attracting new patients. However, the rise of website drag and drop builders has made it easier for dentists to create their […] The post The Pros and Cons of Website Builders appeared first on Identity Dental Marketing.

Dental marketing 246

Dental marketing Marketing 246

Identity Dental

MARCH 21, 2023

As a dental practitioner, one of the most effective ways to grow your practice is through word-of-mouth referrals and positive online reviews. But how do you get your dental team to actively participate in generating these referrals and online shout outs? The answer lies in clear goal setting, accountability meetings, and regular delegation, all aided […] The post How to Create a “Marketeam” (A dental team that contributes to the marketing of your practice.) appeared first on I

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Marketing Dental marketing 190

Identity Dental

MARCH 21, 2023

Word of mouth referrals are one of the most powerful ways to grow your dental practice. When happy customers recommend your products or services to their friends, family, and colleagues, it can lead to a steady stream of new business. But how do you encourage more word of mouth referrals? Here are ten strategies to […] The post How to Generate More Word-Of-Mouth Referrals appeared first on Identity Dental Marketing.

Growing your dental practice 246

Growing your dental practice Dental marketing Marketing 246

Identity Dental

MARCH 8, 2023

When a doctor retires or sells his practice, it can be a challenging time for patients who have relied on that doctor for their dental needs. As a dentist or marketer, you may see an opportunity to offer your services to those patients. However, buying the retiring doctor’s practice or patient list may not be […] The post Marketing to the Patients of a Retiring or Selling Dentist (without buying his patients or practice) appeared first on Identity Dental Marketing.

Marketing 246

Marketing Dental marketing 246

Identity Dental

FEBRUARY 2, 2023

Digital marketing is a crucial aspect of growing and maintaining a successful dental practice. With the majority of consumers turning to the internet for information about local businesses, having a strong online presence is essential. However, managing all the different aspects of digital marketing can be overwhelming and time-consuming. That’s why it’s important to have […] The post The Benefits of a Comprehensive Marketing Plan from Identity Dental Marketing appeared first o

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Marketing Dental marketing Digital marketing 246

Identity Dental

JANUARY 25, 2023

When it comes to marketing, it can be overwhelming trying to determine the most effective way to promote your business. Working with a company that understands the unique needs of your business and can tailor a marketing plan to your individual needs is key to the success of your marketing campaign. That’s why Identity Dental […] The post The Importance of Individuality in Marketing appeared first on Identity Dental Marketing.

Marketing 246

Marketing Dental marketing 246